Today we celebrate World Intellectual Property Day by acknowledging the role that intellectual property rights play in encouraging innovation and creativity. This year’s theme is “Powering change: Women in innovation and creativity,” which "celebrates the brilliance, ingenuity, curiosity and courage of the women who are driving change in our world and shaping our common future."
At Corsearch, we're taking this opportunity to highlight how innovative, creative women bring their amazing ideas to power change not only at our company, but to the IP community as a whole, the world over. Let us introduce you to Corsearch team members; Ellen Stuer and Anna Arakelyan.
Ellen Stuer brings 20 years of working in speech technology to her role as Project / Program Manager at Corsearch, where she works on our innovative naming tool, Corsearch Contour, which integrates name suggestion generation with preliminary trademark clearance likelihood of confusion visibility. Ellen's linguistic background includes working as a computational linguist and in artificial intelligence, which makes her (in her own words): "Not a pure data scientist, and not a pure linguist."
Ellen’s work at Corsearch combines her love of language with technology, noting: "After all, trademarks are all about language and being creative about language." Her background enables her to act as a "translator" between different groups, finding new ways to bridge the gap between groups of people with different work experience and backgrounds.
Although relatively new to the company, Ellen says that Corsearch gives her a lot of freedom to translate her role into concrete activities, drawing on her strengths in creative ways.
Her work on Corsearch Contour enables her to combine creativity and language technology while helping to define an innovative new product that, she says: "could disrupt the market." That opportunity, along with the chance to work with a wide range of industries and client types to actually name products and brands, has "opened up a whole new creative world for me," she says. "There's an infinite amount of possibilities to be innovative with trademarks."
As Manager of US Research Operations, Anna Arakelyan, knows that a key job requirement for Corsearch researchers is to have sharp analytical skills, but when hiring for the research team, she looks for another key skill in job candidates: creativity.
A 20-year veteran of the industry, Anna's learned in her roles in training and research, that bringing people to the team with creative skills and a variety of interests beyond their professional career not only helps Corsearch provide more thorough, wide-ranging research results, it also helps keep the team engaged. That's why it's not unusual to find Corsearch researchers who, beyond their day jobs, are musicians, photographers, writers, and gamers. Anna herself is a self-proclaimed "techy" and "super-curious person" who likes videogames and taking hardware apart. She enjoys being able to apply that technical knowledge to her job, especially when she can find creative ways to add value to searches for gaming or software companies.
When interviewing candidates, Anna asks individuals what their hobbies are and looks for people who display genuine curiosity and a broad understanding of current culture. She says that a key to being a Corsearch researcher is being able to think outside the box. "Research is like a great big puzzle," she says, "We have to be innovative in the way we put all of the pieces together.”
Keeping up with volumes of information is critical for the team who, while collaborating with clients to understand their needs, must also keep up with ongoing changes in each client's industry, along with the trademark community as a whole. Whether it's a toy company, a pharmaceutical company, or a tobacco company, there are a huge number of laws relevant to specific industries that researchers have to be aware of. Having this knowledge equips them to make quick connections between "similar, but different" industries.
"Working at Corsearch makes you really good at digging for information that no one else will know exists," according to Anna. Across the company's "naturally curious" research team, information that might at first appear to be random or trivial, may actually be extremely valuable to a finished research product. And, as a bonus, that critical piece of information then becomes part of the group's storehouse of institutional knowledge that benefits clients in the future.
A great big thank you to Ellen and Anna — and to the entire team at Corsearch — who on a daily basis display the creativity and innovation that are at the core of the company's success.