Trademarks and Brands

Data Visualization: A Picture Really is Worth a Thousand Words

by Steve Anderson on Friday, 19 May, 2017

Let’s face it—poring through data is tedious. People who have jobs where they have to comb through long linear lists of data—like trademark practitioners—endure hours of intense, painstaking work.

Data on its own doesn’t provide insights—it’s the way it’s gathered, organized, analyzed, and presented that gives it value. Whether it’s sports statistics, sales figures, or trademark registrations, data tells a story. Today, more and more organizations are using data visualization to tell their stories.

The human brain processes visuals 60,000 times faster than text and it’s more accustomed to processing images since most of the information that’s sent to our brains is visual. So it should come as no surprise that we’re able to make sense of data faster from an image.

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Topics: trademarks, trademark clearance

Let’s Celebrate Some 2017 Brand Anniversaries

by T+B BLOG TEAM on Wednesday, 1 February, 2017

At the beginning of each year we scan the globe for brand anniversaries that will be celebrated and highlight the special marketing activities and events that are planned around them.

Here are some current and upcoming anniversaries for 2017. Let us know if your brand is marking an anniversary this year — we’d be happy to include it in a follow-up post.

140 Years for The Quaker Oats Company

Did you know that The Quaker Oats Company owns the very first registered trademark for a breakfast cereal? Yes, “Quaker Oats” was registered as the first trademark for a breakfast cereal in 1877. The trademark was registered with the USPTO as "a figure of a man in 'Quaker garb.'" To celebrate its 140th anniversary, the company launched an ad campaign with the theme of “We are the good we make” emphasizing its history and heritage in making oats.

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Topics: trademarks, brands

Thomson Reuters Sells CompuMark, MarkMonitor, and Thomson IP Manager

by T+B BLOG TEAM on Wednesday, 5 October, 2016

Thomson CompuMark (and its SAEGIS and Serion brands), MarkMonitor, and Thomson IP Manager were among the assets subject to a $3.55 billion divestment by Thomson Reuters. The sale of Thomson’s Intellectual Property & Science business to Baring Private Equity Asia and Onex Corporation was completed this week, and the new company will be known as Clarivate Analytics.

Included in the sale were Web of Science, Cortellis, Thomson Innovation, Derwent World Patents Index, Thomson CompuMark, MarkMonitor, Thomson IP Manager, and Techstreet, among other brands.

In a press release, Vin Caraher, Clarivate Analytics CEO, focusing on the academic and scholarly business, said: "We're excited to move forward as an expert, objective and agile source of authoritative knowledge. . . . Our solutions sit at the center of almost every major university, government and business, supporting those working within the lifecycle of innovation who strive to make a difference. As a market leader, we look forward to building on our strong foundation as an independent company."

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Topics: trademarks

Heart Design Spurs Cosmetics Trademark Infringement Lawsuit

by T+B BLOG TEAM on Thursday, 28 July, 2016

Singer Katy Perry’s CoverGirl cosmetics product line launched recently at Walmart and is already facing a trademark infringement suit from rival cosmetic company Hard Candy LLC over its packaging design.

Hard Candy LLC claims that Perry’s CoverGirl cosmetics use a design mark similar to its own which features a heart between words.

See for yourself:

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Topics: trademarks

Help the New Las Vegas Hockey Team Find a Name It Can Trademark

by T+B BLOG TEAM on Monday, 18 July, 2016

It was only a month ago that the National Hockey League (NHL) approved expanding the league to include a new team in Las Vegas for the 2017–18 season, and the team is already having trouble finding a name. Seems that many of the team names they’ve considered so far have already been trademarked.

Las Vegas hockey franchise owner Bill Foley wants to come up with a team name and logo as soon as possible. Foley told ESPN: "I'm happy to take any suggestions anyone has for a name, particularly one that's not already trademarked," acknowledging that he didn’t realize how complicated the naming and trademark clearance process is.

T+B readers know the naming process isn’t always easy — so, hey, we’re smart people who are interested in and experienced with trademarks — can’t we come up with a name?

A few tips: Foley said he doesn’t want a name that has anything to do with gambling, but he does want it to be “unique to Las Vegas” that shows “these guys are tough, these guys are going to win, these guys are dedicated.”

Here are some ideas to get your creative juices moving:

Back in April, ESPN suggested these names, among others:

  • Las Vegas Bones
  • Las Vegas Flamingos
  • Las Vegas Outlaws
  • Las Vegas Nordiques
  • Las Vegas Rat Pack
  • Las Vegas Dealers

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Topics: trademarks, brands


The title says it all. This is a blog about trademarks and brands, expanding the expertise and resources you’ve come to expect from Corsearch. From expert research tips to the inside scoop on productivity solutions, join the conversation about trademarks and brands.

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