At the beginning of each year we scan the globe for brand anniversaries that will be celebrated and highlight the special marketing activities and events that are planned around them.
Here are some current and upcoming anniversaries for 2017. Let us know if your brand is marking an anniversary this year — we’d be happy to include it in a follow-up post.
140 Years for The Quaker Oats Company
Did you know that The Quaker Oats Company owns the very first registered trademark for a breakfast cereal? Yes, “Quaker Oats” was registered as the first trademark for a breakfast cereal in 1877. The trademark was registered with the USPTO as "a figure of a man in 'Quaker garb.'" To celebrate its 140th anniversary, the company launched an ad campaign with the theme of “We are the good we make” emphasizing its history and heritage in making oats.