Trademarks + Brands by Corsearch

The EU has several geographical indications, like PDO (protected designation of origin) PGI (Protected Geographical Indication) that are similar to France’s AOC (appellation d'origine controlee). They all serve to protect the names of food and beverage products that come from a specific area, place, or country, like Champagne, feta cheese, Parma ham, and Cornish pasties.

Over the last month, the China Patent & Trademark Office has granted preliminary approval for additional trademarks for US President Donald Trump and his daughter, Ivanka, according to The New York Times. The applications for these newly approved trademarks were filed last year — Trump’s for catering services and his daughter’s for jewelry, wedding dresses, watches, and electronic devices.

President Trump’s number of trademarks in China now numbers nearly 90 registered and 28 that have been granted preliminary approval. Ivanka’s Chinese trademarks total 18, while five have received preliminary approval. CNN Money reports that Ivanka’s company, IT Collection LLC, has at least another 44 trademark applications pending review and approval in China.

Let’s face it—poring through data is tedious. People who have jobs where they have to comb through long linear lists of data—like trademark practitioners—endure hours of intense, painstaking work.

Data on its own doesn’t provide insights—it’s the way it’s gathered, organized, analyzed, and presented that gives it value. Whether it’s sports statistics, sales figures, or trademark registrations, data tells a story. Today, more and more organizations are using data visualization to tell their stories.

The human brain processes visuals 60,000 times faster than text and it’s more accustomed to processing images since most of the information that’s sent to our brains is visual. So it should come as no surprise that we’re able to make sense of data faster from an image.

At the beginning of each year we scan the globe for brand anniversaries that will be celebrated and highlight the special marketing activities and events that are planned around them.

Here are some current and upcoming anniversaries for 2017. Let us know if your brand is marking an anniversary this year — we’d be happy to include it in a follow-up post.

140 Years for The Quaker Oats Company

Did you know that The Quaker Oats Company owns the very first registered trademark for a breakfast cereal? Yes, “Quaker Oats” was registered as the first trademark for a breakfast cereal in 1877. The trademark was registered with the USPTO as "a figure of a man in 'Quaker garb.'" To celebrate its 140^th anniversary, the company launched an ad campaign with the theme of “We are the good we make” emphasizing its history and heritage in making oats.

Thomson CompuMark (and its SAEGIS and Serion brands), MarkMonitor, and Thomson IP Manager were among the assets subject to a $3.55 billion divestment by Thomson Reuters. The sale of Thomson’s Intellectual Property & Science business to Baring Private Equity Asia and Onex Corporation was completed this week, and the new company will be known as Clarivate Analytics.

Included in the sale were Web of Science, Cortellis, Thomson Innovation, Derwent World Patents Index, Thomson CompuMark, MarkMonitor, Thomson IP Manager, and Techstreet, among other brands.

In a press release, Vin Caraher, Clarivate Analytics CEO, focusing on the academic and scholarly business, said: "We're excited to move forward as an expert, objective and agile source of authoritative knowledge. . . . Our solutions sit at the center of almost every major university, government and business, supporting those working within the lifecycle of innovation who strive to make a difference. As a market leader, we look forward to building on our strong foundation as an independent company."