Hershey Files Trademark Infringement Suit Against Hotel Using Founder’s Name

by T+B BLOG TEAM on Wednesday, 21 June, 2017

Hershey, Pennsylvania is the home of The Hershey Company, the chocolate company founded by Milton S. Hershey. It’s often called “Chocolatetown, USA.” The town and nearby area feature Hershey’s Chocolate World, The Hotel Hershey, the amusement park Hersheypark, Hersheypark Stadium, the Milton Hershey School for underprivileged children, Hershey Gardens, and the Penn State Milton S. Hershey Medical Center, among other Hershey-named venues.

Recently, a hotel opened in town called The Milton Hotel, named after the chocolate company’s founder. It’s website, miltonhotelhershey.com says: “The Milton Hotel Hershey is conveniently located at the intersection of Route 422 and Sipe Avenue, only two miles from Hersheypark and all of the major Hershey attractions . . .”

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Topics: trademark, trademark infringement

Kiss’ Gene Simmons Files Trademark Application for Hand Gesture

by T+B BLOG TEAM on Tuesday, 20 June, 2017

Some call it “the devil’s horns.” Others say it originated with Marvel superhero Spider-Man, as he shoots webs from his hand. While even more say it’s the American Sign Language gesture for “I love you.” And now, as reported by The Hollywood Reporter, co-leader singer of the group, Kiss, Gene Simmons has filed a trademark application with the USPTO for this:

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Topics: trademark

The Importance of Naming: How About “COVFEFE” As a Brand? Part 1

by Steve Anderson on Wednesday, 14 June, 2017

Interesting marks often come from unexpected places. Take the recent “COVFEFE” craze, based on an apparent typo in a tweet early May 31, 2017 by a certain “high profile” individual. In less than two weeks, there are now about 40 COVFEFE trademark applications filed worldwide, thousands of domains registered, and untold numbers of social media hits still happening around the clock.

Corsearch’s GeoMapping feature shows where known marks containing the term COVFEFE are currently filed throughout the world:

The COVFEFE mark is rapidly seizing the globe like a game of Risk®. We’re going to ignore COVFEFE’s humble origins for now and take a look at it from a pure “brand” perspective.

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Topics: brands, branding, trademark

Kellogg’s Opposes Australian Tennis Player’s ‘Special K’ Trademark

by T+B BLOG TEAM on Tuesday, 13 June, 2017

The opposition of American food manufacturer The Kellogg Company against the ‘Special K’ trademark filing of Australian tennis player Thanasi Kokkinakis had its first court hearing in Australia last week. The opposition was filed against TJ Kokkinakis Pty Ltd, a company run by the tennis player’s father.

TJ Kokkinakis Pty Ltd filed its Special K trademark registration in Australia in April 2015 in several classes, including clothing, racquet sports equipment, and sports competitions. According to World Intellectual Property Review, Kokkinakis and his former doubles partner, Nick Kyrgios, were often referred to as “the Special Ks” by the press.

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Topics: trademark

Art Basel Sues Adidas for Trademark Infringement

by T+B BLOG TEAM on Wednesday, 7 June, 2017

Art Basel, the annual international art fair, is suing Adidas for trademark infringement over the sneaker company’s distribution last year of 1,000 pairs of special edition sneakers featuring its trademark.

The art exhibition regularly licenses partners, like BMW, NetJets, Piguet, and others to use its mark. However, the lawsuit, filed in Florida, claims that Adidas’ use of the mark was “an unauthorized reproduction” that “misrepresents an association, show partnership, sponsorship or other affiliation” between the two organizations.

Perhaps not surprisingly, long after the 2016 show had closed, the sneakers are appearing for resale on websites like eBay. The suit claims: “Adidas knew or should have known that the presence of images of the Art Basel mark on the infringing sneakers posted on eBay advertisements would continue confusing and misleading of the public.” 

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Topics: trademark, trademark infringement

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