Tiffany & Co. Awarded $19 Million+ in Trademark Case

by T+B BLOG TEAM on Friday, 18 August, 2017

Back in 2015, a US federal judge ruled that Costco, America’s largest warehouse club chain (and third largest retailer), had infringed Tiffany & Co.’s trademarks when it used the world “Tiffany” in display cases of engagement rings.

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Topics: trademark, trademark infringement Loses Appeal in Trademark Case

by T+B BLOG TEAM on Monday, 14 August, 2017

In a recent ruling, the US Court of Appeals for the Federal Circuit affirmed a 2015 Trademark Trial and Appeal Board (TTAB) decision that singer can not register trademarks for “I am” for cosmetics and accessories.

A founder of the musical group the Black Eyed Peas whose legal name is William James Adams, was denied the trademarks because of a likelihood of confusion with his company’s previously registered marks. The company,, llc, already owns trademarks “I Am” in class 25 (clothing) and the mark in classes 9 and 41.

The singer’s trademark application for class 3 (cosmetics) was turned down due to an existing third party registration for “I Am” for perfume. His application for class 9 (sunglasses) was rejected because of a prior “I Am” mark for sunglasses and an application for class 14 (accessories) was rejected because of two prior marks covering jewelry. 

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Topics: trademark

More Trump Trademark News: Ivana’s Turn

by T+B BLOG TEAM on Friday, 4 August, 2017

The latest member of the Trump family to file an application for a trademark is Ivana Trump, ex-wife of the US President. Married to Donald Trump from 1977 to 1992, Ivana is about to release her fourth book in October, entitled “Raising Trump.” She is the mother to Donald Jr., Ivanka, and Eric Trump.

In June, Ivana filed trademark applications with the USPTO for “Ivana Trump” for books, business services, and entertainment services (including a television and radio show and motion picture and video film production). The former model and businesswoman already owns several trademarks, including one for eyeglasses and another for, which currently redirects to Simon & Schuster, whose Gallery Books imprint is publishing her forthcoming book.

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Topics: trademark

Peruvian Tour Company Co-opts Auckland Transport Logo

by T+B BLOG TEAM on Wednesday, 2 August, 2017

Imagine its surprise when the Auckland, New Zealand Transport authority was presented with a brochure for a tour company operating halfway around the world that featured its very own logo.

A New Zealander just happened to notice Auckland Transport’s (AT) logo on a brochure promoting Amazing Tours Arequipa during a stay at a hostel in Peru. On the brochure, the tour company uses the same colors, fonts, and symbols as the New Zealand transit authority. The only difference is the word “Arequipa” appears below “AT.” Take a look for yourself:

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Topics: trademark, trademark infringement

“All of Garden” Blogger Free of Trademark Infringement Claim from Olive Garden — Ends Up with Gift Card!

by T+B BLOG TEAM on Tuesday, 1 August, 2017

Back in 2014, restaurant chain Olive Garden began a special promotion called Never Ending Pasta Passes, which offered unlimited meals for seven weeks at a set price. At that time, Vincent "Vino" Malone started a blog called All of Garden to chronicle his experience of eating nothing but Olive Garden food for the length of a Pasta Pass. Since then, he’s repeatedly changed up his Olive Garden eating challenges to include things like an “alllovegarden,” which involved using the Pasta Pass on 50 first dates with 50 different people.

Malone told Gizmodo the blog is “my passion project.”

Recently the blogger received a cease-and-desist from Olive Garden’s parent company, Darden, claiming that his use of the phrase “Olive Garden” as metatags and keywords on his blog infringed its intellectual property rights, which could lead consumers to believe the blog was affiliated with the restaurant.

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Topics: trademark, trademark infringement


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