Yes, you read that correctly. In August of last year, a British company called QL Partnership Limited filed a trademark application in the EU for "Superbowl UK" in classes 41 (entertainment services) and 43 (food and drink services). The mark consists of the words "Superbowl UK" along with "Tenpin Bowling At Its Best" in a smaller font, as shown below:
Nope, the US National Football League (NFL) has no plans for an American-style football championship to be held in the UK. In fact, the NFL opposed the mark claiming it infringes on its own "Super Bowl" trademark registration in classes 16, 25, 28, and 41. World Intellectual Property Review (WIPR) reports that last week, the EU IPO ruled a "partial win" for the NFL, which succeeded in its opposition in class 41 (entertainment), but failed in its opposition to QL Partnership's filing in class 43 (food and drink) due to insufficient evidence.