Let’s face it—poring through data is tedious. People who have jobs where they have to comb through long linear lists of data—like trademark practitioners—endure hours of intense, painstaking work.
Data on its own doesn’t provide insights—it’s the way it’s gathered, organized, analyzed, and presented that gives it value. Whether it’s sports statistics, sales figures, or trademark registrations, data tells a story. Today, more and more organizations are using data visualization to tell their stories.
The human brain processes visuals 60,000 times faster than text and it’s more accustomed to processing images since most of the information that’s sent to our brains is visual. So it should come as no surprise that we’re able to make sense of data faster from an image.