When Naming Goes Public: Trainy McTrainface On Track for Swedish Rail Line

by T+B BLOG TEAM on Friday, 28 July, 2017

Remember Boaty McBoatface? It seems like only yesterday when the name was first floated after the UK’s Natural Environmental Research Council (NERC) asked for help in finding a name for a Royal Research ship via its website and Twitter account. More than 124,000 votes were cast and the winner turned out to be . . . Boaty McBoatface. But the Boaty name was overruled in favor of RRS Sir David Attenborough, but the name remains afloat on the Attenborough as an onboard submersible.

Now following in Boaty’s wake is Sweden’s Trainy McTrainface. Yes, the latest engine on Sweden’s Stockholm-Gothenburg train line has been named Trainy McTrainface, thanks to a public poll run by Swedish rail company MTR Express and a Swedish newspaper, Metro.

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Topics: brands, trademark clearance, names

Data Visualization: A Picture Really is Worth a Thousand Words

by Steve Anderson on Friday, 19 May, 2017

Let’s face it—poring through data is tedious. People who have jobs where they have to comb through long linear lists of data—like trademark practitioners—endure hours of intense, painstaking work.

Data on its own doesn’t provide insights—it’s the way it’s gathered, organized, analyzed, and presented that gives it value. Whether it’s sports statistics, sales figures, or trademark registrations, data tells a story. Today, more and more organizations are using data visualization to tell their stories.

The human brain processes visuals 60,000 times faster than text and it’s more accustomed to processing images since most of the information that’s sent to our brains is visual. So it should come as no surprise that we’re able to make sense of data faster from an image.

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Topics: trademarks, trademark clearance

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