Trademarks and Brands

Corsearch Acquires Yellow Brand Protection

by T+B BLOG TEAM on Wednesday, 14 November, 2018

After 70 years as an industry leader in brand establishment and protection for trademark and brand professionals, Corsearch reached yet another milestone this week with its acquisition of Yellow. Press Release

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Topics: trademarks, Corsearch, brands, branding, domain infringement, Brand protection, counterfeits, trademark, domain management, trademark clearance, intellectual property

Riding the 'Green Wave': 4 Ways Cannabis Companies Can Protect Their Brands

by Steve Anderson on Tuesday, 25 September, 2018

“Cannabis trademarks represent the new frontier in the legal brand clearance process.” 

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Topics: trademarks, Corsearch, brands, domain infringement, trademark, trademark clearance, intellectual property, cbd, marijuana, cannabis

Velcro Debuts Second Music Video Starring In-House Lawyers to Fight Misuse of Trademark

by T+B BLOG TEAM on Tuesday, 19 June, 2018

It was just last September that the Velcro Companies' singing legal department released a serious message about the generalization of trademarked brand names. It stressed that the VELCRO® Brand should not be used as verb or a noun — it should only be used when referring to the company's specific product. The video suggested other terminology like "self-fasteners" and "closures," or the company's preferred term, which is "hook and loop."

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Topics: Brand protection, trademark

The World of Emoji and Emoticons: From Design Origins to Recent Trends

by T+B BLOG TEAM on Tuesday, 5 June, 2018

Although emoji and emoticons are ubiquitous today, back in the 1990s, what later became a "craze" started with just one simple heart — <3 — thanks to Japanese telecom company NTT DoCoMo. Users of DoCoMo's pagers could send a <3 at the end of messages, until the company put a stop to it for a now unknown reason. DoCoMo officially brought back a new version of the heart in 1999, along with 175 more icons, and voilà emoji!

Emoticons are differentiated from emojis in that they are markings of facial emotions. In some instances, there has been a greater breath of protection for emoticons because emojis can often be found to be non-distinctive images of basic things or public domain symbols. There is a high threshold to find distinctiveness in either marking and depending upon where you attempt to register these symbols the outcome will vary. In the United States, the USPTO has been more flexible about finding an adequate level of distinctiveness, but in the EU the success rate of registration has been low.

The word "emoji" derives from the Japanese “e” (絵文字: 絵which means picture, and “moji” (文字which means character. Thanks to Fast Company's Co. Design for featuring a slew of interesting details about the design history of the original 176 emoji from a new book and accompanying keyboard app called 'Emoji,' published by Standards Manual in the fascinating article, "The Untold Design Story Of The Original Emoji."

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Topics: trademark, domain management, intellectual property

Corsearch Heads To Seattle for #INTA2018

by Corsearch Communications on Tuesday, 15 May, 2018

In just a few days Corsearch employees will arrive in Seattle, Washington for the event of the year --  the 140th Annual International Trademark Association Annual Meeting. Thousands of trademark and brand professionals from 150 countries converge at this important conference each year for networking, education, and very importantly, face to face meetings with their favorite industry service companies guessed it...Corsearch! 

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Topics: Brand protection, trademark, trademark clearance, INTA


The title says it all. This is a blog about trademarks and brands, expanding the expertise and resources you’ve come to expect from Corsearch. From expert research tips to the inside scoop on productivity solutions, join the conversation about trademarks and brands.

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