Canadian supermarket Loblaws has been using the Ziggy brand in on a number of items in its stores since the 1970s and has owned the trademark covering bread and cakes, prepared meats and packaged foods, coffee, and restaurant services.
Enter 40 Knots Vineyard and Estate Winery, based on Vancouver Island, producers of Ziggy wine, named after the owner’s pet whippet. Ziggy, the dog, happens to be named after the Siegerrebe grape that is used in the production of the winery’s Ziggy Siegerrebe wine. The vineyard registered its Ziggy trademark in 2015.
Late last year, Loblaws filed an opposition to the vineyard’s Ziggy trademark registration. In an email statement to the CBC, a Loblaw spokesperson said the company has "no choice but to challenge any company, large or small, who wants to use our brand name for their product, particularly where that use may lead to customer confusion."