Trademarks and Brands

Adidas' Logo Tops Brand Visibility List

by T+B BLOG TEAM on Thursday, 7 June, 2018

The Adidas logo came out on top of marketing technology firm Brandwatch's "2018 Brand Visibility Report" — for its 6.6 million Instagram and Twitter post appearances between December 2017 and April 2018. According to the Brandwatch report, "that’s 154 new images every minute, or three new images every second.” Is that faster than the speed of light?

Nike appeared in second place with 5.1 million posts per month, while Google placed third with 3.9 million posts. McDonald's held the top spot last year. Top 10 newcomers include Starbucks and Disney.

Words didn't play a major role in this logo-tracking exercise; in fact, only 20% of the images were posted alongside written references. Of the logos that did appear with text mentions, Burberry had the highest percentage of positive text mentions, with SwarovskiTory BurchMoët & Chandon, and Nutella following.

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Topics: brands, social media

Soundcloud Moves to Shut Down Account for Trademark Infringement

by Steve Anderson on Friday, 17 March, 2017

Here’s an interesting story involving a claim of trademark infringement on social media, via Techdirt.

Digital/music strategic Bas Grasmayer, who has written for Techdirt, opened his Soundcloud account way back in 2008 or 2009. Because it was the early days of the audio distribution platform, Grasmayer was lucky to snag an account that featured just his first name — soundcloud.com/bas/.Lucky, until recently, when Grasmeyer received notification from Soundcloud that the use of “Bas” in his account URL was infringing on a trademark (note: of rapper Bas, a/k/a Abbas Hamad). Soundcloud requested that Grasmeyer change his URL and display name to eliminate the mention of “Bas.” Yes, eliminate your name.

In addition, the notification from Soundcloud’s “Trust & Safety Team” informed Grasmeyer that he had 48 hours to make the change or risk account suspension “on the grounds of trademark infringement.”

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Topics: trademark, social media

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