The Adidas logo came out on top of marketing technology firm Brandwatch's "2018 Brand Visibility Report" — for its 6.6 million Instagram and Twitter post appearances between December 2017 and April 2018. According to the Brandwatch report, "that’s 154 new images every minute, or three new images every second.” Is that faster than the speed of light?
Nike appeared in second place with 5.1 million posts per month, while Google placed third with 3.9 million posts. McDonald's held the top spot last year. Top 10 newcomers include Starbucks and Disney.
Words didn't play a major role in this logo-tracking exercise; in fact, only 20% of the images were posted alongside written references. Of the logos that did appear with text mentions, Burberry had the highest percentage of positive text mentions, with Swarovski, Tory Burch, Moët & Chandon, and Nutella following.