Trademarks and Brands

Brand Protection Challenges in the Pharma Industry

by T+B BLOG TEAM on Monday, 7 May, 2018

Brand owners in the pharmaceutical sector are facing a challenge to find faster ways to launch brand protection measures. This challenge grows more complicated and time-consuming when pharma companies are managing brands across multiple jurisdictions.

World Trademark Review recently published an interview with INTA president-elect David Lossignol, Global Head of Trademarks at Sandoz International GmbH, where he manages the company's global trademark portfolio. Corsearch is a partner of Sandoz.

In the WTR interview, Lossignol compares managing trademarks in the pharmaceutical industry to the consumer goods sector because of the need "to be first to market" in a fast-moving business. He told WTR: " … you don’t always have as much time to test your marks before the trademark office and third parties during the opposition process, so you need to undertake robust searches in a shorter timeframe, and take smart risks."

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Topics: trademarks, Brand protection, pharmaceuticals

Side Effect Warning: FDA’s “Change of Formulation” to POCA Algorithm May Cause Headaches, Tiredness, and Blurry Vision

by Steve Anderson on Wednesday, 5 April, 2017

Back in late 2016, the US Food and Drug Administration (FDA) released a new version of the Phonetic and Orthographic Computer Analysis (POCA) program called POCA 4.0. For those of us in the pharmaceutical trademark clearance and/or branding industries, this sounded like a good thing.

Program version updates come with the expectation of improvement. The original POCA was released years ago, and while not perfect, it remains the pharma industry standard in terms of ranking pharmaceutical marks on name safety similarity to a proposed candidate. POCA isn’t a definitive tool, and it’s just one of many methods and tools in the FDA’s arsenal for determining name safety issues in the pharmaceutical industry.

The POCA 4.0 algorithm has indeed been dramatically changed from the original pre-4.0 version. According to the FDA, the orthographic component of the POCA algorithm was revised to better capture errors that are being reported due to the increased use of electronic prescribing. The algorithm has been revised to put more emphasis on the similarity that occurs at the beginning of a name — especially the first three letters and on exact letter matches — and also to emphasize where names share letters that are not consecutive.

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Topics: trademark, pharmaceuticals


The title says it all. This is a blog about trademarks and brands, expanding the expertise and resources you’ve come to expect from Corsearch. From expert research tips to the inside scoop on productivity solutions, join the conversation about trademarks and brands.

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