Staples Australia and New Zealand Rebranding as Winc

by T+B BLOG TEAM on Wednesday, 16 August, 2017

Following the news of Dunkin’ Donuts’ possible rebranding to Dunkin’, we now get the news that Staples Australia & New Zealand, recently bought from Staples Inc. by a private equity firm, will rebrand as “Winc.” Platinum Equity purchased office supply retailer Staples’ Australian and New Zealand business earlier this year. 

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Topics: naming

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