Trademarks and Brands

Naming a Startup: Creative Names Aren’t All Taken (Yet)

by T+B BLOG TEAM on Thursday, 1 June, 2017

Have you noticed that a lot of startup companies choose unusual names, like misspellings of common words or a bunch of different sounds “smushed” together? TechCrunch writes in the article, “The bizarre naming trends that modern startups follow,” that company names that meet the usual criteria — short, memorable, descriptive, and easy to pronounce — are often already taken, so startups are becoming known for landing on some creative names.

TechCrunch reviewed the names of 1,000 startups launched in the last two years and identified some naming trends among them, including:

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Topics: branding, names

Names Matter: The Challenge of Naming Your Brand

by T+B BLOG TEAM on Monday, 22 May, 2017

Do names really matter? They do if you’re involved in trademarks, domains, or brand protection. And they’ve become extremely important in today’s complex trademark landscape.

Names are a face to the world. They’re often the first thing you read or hear about something new and they can act as a critical differentiator in a crowded market.

Anyone who’s ever worked on a naming project knows it is a challenging exercise. Although it normally begins as fun and creative, it quickly progresses toward finding answers to these more difficult questions:

  • Is it easily understood?
  • Is it unique?
  • Is it acceptable globally?

Let’s take a look at some of the most common naming challenges — several of them might be familiar to you:

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Topics: branding, names


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