Trademarks and Brands

Monster Energy Loses Trademark Case in Singapore

by T+B BLOG TEAM on Friday, 29 June, 2018

US-based energy drink maker Monster Energy Company (MEC) failed in a bid to stop Chinese investment company Tencent Holdings Limited from registering a trademark for Monster Castle in Singapore. Monster Castle is a "tower defense game" made by video gamemaker Sixjoy Hong Kong Limited. Tencent filed a trademark application in Singapore for the game's name in 2015.

MEC has eight registered trademarks in Singapore in Classes 9, 41, and 42, which include scientific, nautical, and digital media products; education, entertainment and sporting activities services; and scientific, technological services, and software and hardware design.

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Topics: trademarks, names

Branding News: From iHOP to IHOb

by T+B BLOG TEAM on Wednesday, 20 June, 2018

When US restaurant chain IHOP — the International House of Pancakes — recently started sending the message that its name was changing to "IHOb" it used a clever graphic that showed the "p" in its name flipping over to become a "b" to build up suspense about a new name.

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Topics: brands, names

DeLorean Motor Company Takes Legal Action Against Elysian Cosmetics

by T+B BLOG TEAM on Monday, 5 March, 2018

If you’re old enough to remember the 1980s, you’ll likely remember the futuristic gull-winged car referred to as “the DeLorean.” Officially the car is the DeLorean DMC-12 and only about 9,000 cars were made by the DeLorean Motor Company between 1981 and 1982. Most people recognize it as the car driven by the Doc Brown character in the film ‘Back to the Future.’

Talk about reviving the DeLorean has been around for many years. A prototype for an electric version was released in 2011, then a launch was announced for 2017, and now the latest timeline for the release of a new model is 2019. DeLorean CEO Stephen Wynne told the Houston Chronicle: "We've got to build. … It's time."

While we await the introduction of the new DeLorean model, DeLorean Motor Company continues to operate its car restoration and retail business. It owns several trademarks for the name which also cover merchandise that it sells, including clothing, accessories, toys, etc. And, reports World Intellectual Property Review, the company has plans to expand further, into the luxury goods market.

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Topics: trademark infringement, names

The Latest in Celebrity Trademark Applications: An Oscar Nominee Record-Holder

by T+B BLOG TEAM on Wednesday, 7 February, 2018

The annual film award season is in full swing — Golden Globes, SAGs, BAFTAs, Oscars, etc. — so why wouldn’t an oft-nominated film actress file a trademark application for her name during that very time period?

“Oft-nominated” could only mean one person, and, of course, that’s Meryl Streep. Her most recent nomination is for Lead Actress for the film ‘The Post’ from the Academy of Motion Picture Arts and Sciences, otherwise known as “The Oscars.” It is her 21st Oscar nomination — an Oscar record. Streep was also nominated for the same role for a Golden Globe Award, but lost to Frances McDormand for her performance in ‘Three Billboards Outside Ebbing, Missouri.’

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Topics: trademark, names

Company Names: The Ups and Downs of Using Your Personal Name 

by T+B BLOG TEAM on Tuesday, 16 January, 2018

Is it a good idea to name your company after yourself?

A recent New York Times article, “There’s More to Naming a Company After Yourself Than Ego,” took a look at the pros and cons of using your personal name for your company.

Two often-cited examples of successes mentioned in the article are Michael R. Bloomberg, owner of Bloomberg L.P., the financial software and media company and US President Donald Trump’s namesake brand, The Trump Organization, whose name appears on nearly all of his company’s real estate properties.

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Topics: trademark, names

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The title says it all. This is a blog about trademarks and brands, expanding the expertise and resources you’ve come to expect from Corsearch. From expert research tips to the inside scoop on productivity solutions, join the conversation about trademarks and brands.

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