Trademarks and Brands

DeLorean Motor Company Takes Legal Action Against Elysian Cosmetics

by T+B BLOG TEAM on Monday, 5 March, 2018

If you’re old enough to remember the 1980s, you’ll likely remember the futuristic gull-winged car referred to as “the DeLorean.” Officially the car is the DeLorean DMC-12 and only about 9,000 cars were made by the DeLorean Motor Company between 1981 and 1982. Most people recognize it as the car driven by the Doc Brown character in the film ‘Back to the Future.’

Talk about reviving the DeLorean has been around for many years. A prototype for an electric version was released in 2011, then a launch was announced for 2017, and now the latest timeline for the release of a new model is 2019. DeLorean CEO Stephen Wynne told the Houston Chronicle: "We've got to build. … It's time."

While we await the introduction of the new DeLorean model, DeLorean Motor Company continues to operate its car restoration and retail business. It owns several trademarks for the name which also cover merchandise that it sells, including clothing, accessories, toys, etc. And, reports World Intellectual Property Review, the company has plans to expand further, into the luxury goods market.

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Topics: trademark infringement, names

The Latest in Celebrity Trademark Applications: An Oscar Nominee Record-Holder

by T+B BLOG TEAM on Wednesday, 7 February, 2018

The annual film award season is in full swing — Golden Globes, SAGs, BAFTAs, Oscars, etc. — so why wouldn’t an oft-nominated film actress file a trademark application for her name during that very time period?

“Oft-nominated” could only mean one person, and, of course, that’s Meryl Streep. Her most recent nomination is for Lead Actress for the film ‘The Post’ from the Academy of Motion Picture Arts and Sciences, otherwise known as “The Oscars.” It is her 21st Oscar nomination — an Oscar record. Streep was also nominated for the same role for a Golden Globe Award, but lost to Frances McDormand for her performance in ‘Three Billboards Outside Ebbing, Missouri.’

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Topics: trademark, names

Company Names: The Ups and Downs of Using Your Personal Name 

by T+B BLOG TEAM on Tuesday, 16 January, 2018

Is it a good idea to name your company after yourself?

A recent New York Times article, “There’s More to Naming a Company After Yourself Than Ego,” took a look at the pros and cons of using your personal name for your company.

Two often-cited examples of successes mentioned in the article are Michael R. Bloomberg, owner of Bloomberg L.P., the financial software and media company and US President Donald Trump’s namesake brand, The Trump Organization, whose name appears on nearly all of his company’s real estate properties.

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Topics: trademark, names

Adding "Blockchain" to Company Names Prompts Stock Surges

by T+B BLOG TEAM on Wednesday, 3 January, 2018

The Long Island Iced Tea Corp. changed its name to Long Blockchain Corp. and guess what happened?

In pre-market trading, according to TechCrunch, its share price jumped as much as 500% before settling back down at 275%. Now the compay's worth about $92 million instead of its previous $23.8 million value. All of this prompted by adding "Blockchain" to its name.

Long Island Iced Tea isn't the first company to jump on the bitcoin craze. Bioptix, a biotech firm, also saw a recent jump in its stock price when it changed its name to Riot Blockchain. CNN Money reports that tobacco company Rich Cigars (now Intercontinental Technology, Inc.) and e-cigarette firm Vapetek's (now Nodechain, Inc.) stock prices shot up after announcing they were becoming blockchain companies. And, according to Payment Week, online retailer, after switching focus to its blockchain operations with the launch of tZERO, a trading system for cryptocurrency, also experienced big stock gains.

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Topics: branding, names

Dunkin’ Donuts Considering Name Change

by T+B BLOG TEAM on Monday, 7 August, 2017

Can you imagine Dunkin’ Donuts without the “Donuts”?! Luckily, that possible change would be in name only.

Yes, donut chain Dunkin’ Donuts is testing the shortened “Dunkin’” name at a few U.S. locations in a move to widen its appeal beyond donuts to coffee, according to Nation’s Restaurant News. CNBC reports that a company statement said: "While we remain the number one retailer of donuts in the country, as part of our efforts to reinforce that Dunkin' Donuts is a beverage-led brand and coffee leader, we will be testing signage in a few locations that refer to the brand simply as 'Dunkin'." The company also has plans to start redesigning its stores.

The company has been referring to itself as Dunkin’ in advertising “for more than a decade, ever since we introduced our ‘America Runs on Dunkin’ campaign,” according to a company statement. A final decision about whether to change the name is expected to be made in late 2018.

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Topics: branding, names


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