A Smorgasbord of Recent Geographical Indication News

by T+B BLOG TEAM on Wednesday, 28 June, 2017

The EU has several geographical indications, like PDO (protected designation of origin) PGI (Protected Geographical Indication) that are similar to France’s AOC (appellation d'origine controlee). They all serve to protect the names of food and beverage products that come from a specific area, place, or country, like Champagne, feta cheese, Parma ham, and Cornish pasties.

Read More

Topics: trademarks, names

The Importance of Brand Clearance: How About “COVFEFE” As a Brand? Part 2

by Steve Anderson on Thursday, 22 June, 2017

In our last installment, we put a critical eye to COVFEFE as a potential brand and attempted to deconstruct it in terms of potential meaning. In this installment, we’ll look at how COVFEFE would have fared had it been cleared as a potential brand in the fashion and food/beverage industries.

Using our visualization tool, Corsearch FOCUS, which determines phonetic and appearance-based similarity and relevancy algorithmically, let’s look at the preliminary clearance patterns for COVFEFE in the clothing and luxury goods industry. Corsearch FOCUS plots the mark on a radar-like visualization, giving an aerial view to pinpoint the most relevant data.

Read More

Topics: brands, branding, names

Naming a Startup: Creative Names Aren’t All Taken (Yet)

by T+B BLOG TEAM on Thursday, 1 June, 2017

Have you noticed that a lot of startup companies choose unusual names, like misspellings of common words or a bunch of different sounds “smushed” together? TechCrunch writes in the article, “The bizarre naming trends that modern startups follow,” that company names that meet the usual criteria — short, memorable, descriptive, and easy to pronounce — are often already taken, so startups are becoming known for landing on some creative names.

TechCrunch reviewed the names of 1,000 startups launched in the last two years and identified some naming trends among them, including:

Read More

Topics: branding, names

Names Matter: The Challenge of Naming Your Brand

by T+B BLOG TEAM on Monday, 22 May, 2017

Do names really matter? They do if you’re involved in trademarks, domains, or brand protection. And they’ve become extremely important in today’s complex trademark landscape.

Names are a face to the world. They’re often the first thing you read or hear about something new and they can act as a critical differentiator in a crowded market.

Anyone who’s ever worked on a naming project knows it is a challenging exercise. Although it normally begins as fun and creative, it quickly progresses toward finding answers to these more difficult questions:

  • Is it easily understood?
  • Is it unique?
  • Is it acceptable globally?

Let’s take a look at some of the most common naming challenges — several of them might be familiar to you:

Read More

Topics: branding, names

About

The title says it all. This is a blog about trademarks and brands, expanding the expertise and resources you’ve come to expect from Corsearch. From expert research tips to the inside scoop on productivity solutions, join the conversation about trademarks and brands.

Subscribe to Email Updates