Usually when we write about mascots, we're writing about the protection of their trademarks. From sports mascots (like Zabivaka for the upcoming FIFA World Cup Russia), to school mascots (how about the University of Wisconsin's Bucky Badger?), brand mascots (the Pillsbury Doughboy), or government agency mascots (Smokey the Bear), they all serve as important brand ambassadors. They create awareness, sometimes act as spokespeople, and appear in marketing campaigns and on merchandise.
But this time, we're writing about a new intellectual property mascot. The government of India has launched IP Nani— an intellectual property mascot to raise awareness about intellectual property rights. IP Nani is described as "a tech-savvy grandmother who helps the government and enforcement agencies in combating IP crimes with the help of her grandson 'Chhotu' aka Aditya." At the introduction of the new mascot, India's Minister of Commerce and Industry Shri Suresh Prabhu emphasized the need for all of society, including school-aged children, to be aware of the fundamentals of IP law and to be involved in efforts to protect against piracy.