Trademarks and Brands

Fashion Companies Are Fighting Counterfeits with Fake Counterfeits

by T+B BLOG TEAM on Wednesday, 14 February, 2018

Besides plenty of celebrity models, this year’s New York Fashion Week shows have featured lots of high fashion, along with dogs, babies, and robots on the runway. At the same time, on a lower Manhattan street known for selling counterfeit merchandise, you can find some garments bearing the label “Deisel.” That brand name might look like a misspelling of “Diesel,” but believe it or not, the letter mix-up is intentional.

Instead of putting on a show during Fashion Week, the Italian brand Diesel opened a pop-up shop on Canal Street using the brand name “Deisel.” The company’s founder, Renzo Rosso told AFP: “…we created a fake product, a fake name, and we came to the counterfeit district.”

Rosso told AFP that more than a million counterfeit Diesel products are sold annually. And, according to The New York Times, Diesel shut down more than 80 website selling counterfeit products last year. Rosso said: "We have so many counterfeit products all over the world I thought, 'Why can't we play with this problem that we have?'"

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Topics: counterfeits, Brand protection

The Beatles File Lawsuit to Stop Counterfeits 

by T+B BLOG TEAM on Monday, 5 February, 2018

Two Beatles’-owned companies — Apple Corps Ltd. and Subafilms Ltd. — filed a lawsuit last week against nearly 50 internet dealers and aliases for “promoting, distributing and selling items that bear counterfeit logos or imitations of their respective trademarks,” Billboard reports.

Apple Corps Ltd., which Is owned by Paul McCartney, Ringo Starr, and the estates of John Lennon and George Harrison, owns the Beatles’ merchandising rights. Subafilms Ltd., similarly owned, manages the rights from the Beatles movie, ‘Yellow Submarine.’ Among the dozens of defendants named in the lawsuit are Good luck to you, GreenMango Store, HOOK ON YOU, shirtsforyou.net, and more.

In addition to selling counterfeit Beatles merchandise on their own websites, the lawsuit claims it’s also being sold on online marketplaces like eBay, Etsy, and Amazon. The merchandise includes apparel, bedding, backpacks, phone cases, backpacks, and doormats that are of “a quality substantially and materially different than that of Plaintiffs’ respective, genuine goods.” 

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Topics: counterfeits, trademark

2016 “Notorious Markets” Report Calls Out Taobao.com for Counterfeiting

by T+B BLOG TEAM on Wednesday, 28 December, 2016

Last week, the Office of the US Trade Representative (USTR) released the “2016 Out-of-Cycle Review of Notorious Markets” report which features physical and online markets around the globe that are engaged in and facilitate copyright piracy and trademark counterfeiting. The report also includes examples of previously identified notorious markets that have taken successful steps toward fighting piracy and counterfeiting.

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Topics: counterfeits

Amazon Taking Legal Action Against Counterfeit Merchants

by T+B BLOG TEAM on Wednesday, 23 November, 2016

In its first legal action against merchants selling counterfeit products on its online marketplace, Amazon filed two lawsuits In the US last week. The suit states: "When customers purchase counterfeit goods, it undermines the trust that customers, sellers, and manufacturers place in Amazon, thereby tarnishing Amazon's brand and causing irreparable reputational harm."

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Topics: counterfeits

Fake Apps Abound in Advance of Holiday Shopping Season

by T+B BLOG TEAM on Thursday, 10 November, 2016

Hoards of fake mobile apps have started appearing in the Apple App Store in advance of the upcoming holiday shopping season, according to a recent New York Times story. Chris Mason, chief executive of Branding Brand, which tracks new shopping apps, told the NYT: “We’re seeing a barrage of fake apps.”

Posing as high-end luxury brands like Christian Dior and Salvatore Ferragamo, department store chains, and stores like Dollar Tree and Foot Locker, counterfeit apps can pose serious danger to consumers — from credit card fraud, to identity theft, to exposure to malware.

One counterfeit app featuring the logo of fashion company Coach, Inc. offered “an extra 20 percent off.” The only problem is Coach doesn’t offer an iPhone app. Kanye West’s Yeezy line was another target of a knock-off app called “Sports Shop: Yeezy Boots” offering discounted products.

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Topics: counterfeits, Brand protection

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