Interbrand's latest Best Global Brands ranking is out and Apple, Google, and Microsoft have been named the most valuable brands in 2017. Three newcomers joined the list for the very first time: Ferrari (at #88), Netflix (#78), and Salesforce.com (#84).
Apple's brand value grew by 3% over last year to $184.154 million, while Google's brand value jumped 6% to $141.703 million. Microsoft followed at #3, with double-digit percentage growth, followed in order amongst the Top Ten: Coca-Cola, Amazon, Samsung, Toyota, Facebook, Mercedes-Benz, and IBM.
Sixteen of the Top 100 brands came from the Automotive sector, with the Technology sector following close behind with 15 brands represented.