Trademarks and Brands

Season’s Greetings!

by T+B BLOG TEAM on Friday, 22 December, 2017

The T+B and Corsearch teams wish you a season of joy and good wishes for the New Year.

We appreciate your readership and the opportunity you give us to build and enhance relationships across the IP community.

Happy holidays!

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Topics: brands, trademark

Brands Take Flight … in Space

by T+B BLOG TEAM on Monday, 4 December, 2017

Earlier this year, Anheuser-Busch announced plans to put Budweiser beer in space. During the announcement at the film and music festival SXSW, the company went into detail about some of the obstacles associated with putting beer in space, like brewing difficulties caused by lack of water, a decrease in taste due to tongue swelling that happens in space, and even the prevalence of those nasty "wet burps."

Despite these obstacles, Anheuser-Busch's plans will advance next week when Budweiser barley seeds and other beer ingredients ride into space aboard a SpaceX rocket on its way to the International Space Station. Upon arrival, the Budweiser deliverables will be used in experiments conducted aboard the station that will hopefully further the company's plans to eventually create beer on Mars.

A beer brand may not be the first brand you think of when you think "space," but there have plenty of space-related branding efforts over the decades. The first brand that may come to mind is the powdered orange-flavored beverage mix Tang. Although not invented specifically for use in space, it reached new heights of popularity when NASA used it on US astronaut John Glenn's 1962 Mercury flight and then on Gemini missions. Also back in 1962, Swiss watchmaker Omega's Speedmaster watch made it into space when it was worn by American astronaut Walter Schirra while he orbited the earth. Speedmasters were also on the wrists of astronauts Buzz Aldrin and Neil Armstrong when they made the first Moon landing in 1969.

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Topics: brands, branding

The Top-Earning Dead Celebrity Brands of 2017

by T+B BLOG TEAM on Friday, 3 November, 2017

Each year, at the end of October, Forbes releases its fascinating list of Top-Earning Dead Celebrities, ranking celebrity brands that earn significant amounts of money through licensing deals, royalties, and more.

Michael Jackson tops this year's list for the fifth year in a row, earning $75 million — a huge drop from his estate's record-breaking revenue of $825 million last year, which resulted from the sale of his half of the Sony/ATV catalog. Second place went to golfer Arnold Palmer at $40 million, bolstered by Palmer-branded golf apparel sold in Asia and AriZona Beverages' Arnold Palmer energy drink. And rounding out the Top 3 is cartoonist and 'Peanuts' creator Charles Schulz, whose contract with MetLife, which included the use of his characters Charlie Brown and Snoopy in advertising (until recently), ends in 2019.

Some of the musicians included in the 2017 list have appeared there many times — including Elvis Presley and Bob Marley — while Tom Petty, who died last month, appears for the first time, ranked at number 6.

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Topics: brands

Iceland's Brand Value Grows at Record-Breaking Pace Thanks to 'Game of Thrones'

by T+B BLOG TEAM on Friday, 13 October, 2017

Fire and ice (and dragons) bring not just record numbers of viewers to HBO's hit television series 'Game of Thrones,' they also propelled Iceland to claim its place as the fastest growing country brand in Brand Finance's Nation Brands 2017 ranking.

Yes, thanks to 'Game of Thrones,' Iceland's brand value ranking flew skywards to a record 83% over last year — faster than any other country in the world. Plus, as the Nordic country's landscape has served as the locale of some of the TV series' most dramatic scenes, it's expected to continue "unrivalled growth in the near future” as tourism hits record numbers.

This year's study shows a "gradual shift of the global centre of gravity from West to East" according to David Haigh, CEO of Brand Finance plc. The top five country rankings are:

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Topics: brands

Apple and Google Top Interbrand Best Brands List for 5th Straight Year

by T+B BLOG TEAM on Thursday, 28 September, 2017

Interbrand's latest Best Global Brands ranking is out and Apple, Google, and Microsoft have been named the most valuable brands in 2017. Three newcomers joined the list for the very first time: Ferrari (at #88), Netflix (#78), and (#84).

Apple's brand value grew by 3% over last year to $184.154 million, while Google's brand value jumped 6% to $141.703 million. Microsoft followed at #3, with double-digit percentage growth, followed in order amongst the Top Ten: Coca-Cola, Amazon, Samsung, Toyota, Facebook, Mercedes-Benz, and IBM.

Sixteen of the Top 100 brands came from the Automotive sector, with the Technology sector following close behind with 15 brands represented.

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Topics: brands


The title says it all. This is a blog about trademarks and brands, expanding the expertise and resources you’ve come to expect from Corsearch. From expert research tips to the inside scoop on productivity solutions, join the conversation about trademarks and brands.

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