Nordic Region Embarking on Brand Identity Project

by T+B BLOG TEAM on Tuesday, 20 December, 2016

The Nordic countries of Denmark, Finland, Iceland, Norway, Sweden, Greenland, the Faroe Islands, and the Åland Islands are working together on a visual identity project. The branding project, called the Branding and Positioning of the Nordic Region, is led by the regional partnership Nordic co-operation who commissioned Danish architecture and design company Bjark Ingels Group (BIG) to showcase the region’s shared values and culture.

Dagfinn Høybråten, Secretary General of the Nordic Council of Ministers, said: “There is great worldwide interest in the Nordic Region right now. Our aim with this project, and with the prime ministers’ new initiative ‘Nordic solutions to global societal challenges’ is to put Nordic ideas and solutions on the world map.”

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Topics: brands

Fast Company’s Best and Worst Branding Picks of the Year

by T+B BLOG TEAM on Wednesday, 14 December, 2016

Fast Company has chosen its picks for the best and worst brand identity designs of 2016. Among the best are Grubhub, the food ordering service, credit card company MasterCard, and photo-sharing network Instagram.

Instagram went the simple route, changing from the logo on the left to the one on the right:

 Instagram.png

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Topics: brands, trademark

Let's Look at Some Halloween-themed Brand Campaigns

by T+B BLOG TEAM on Friday, 28 October, 2016

Halloween is celebrated on Monday in some parts of the world and if your brand hasn’t capitalized yet on this spookily heavy-spending holiday, it’s not too late to start thinking about next year’s plans.

AdWeek highlights some of the brands featuring Halloween themes, including a Burger King in Queens, New York, that’s innovatively decorated as the ghost of rival McDonald’s. Its sign says: "Booooooo! Just kidding, we still flame grill our burgers. Happy Halloween." 

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Topics: brands

Apple & Google Top Interbrand’s Best Global Brands Report

by T+B BLOG TEAM on Thursday, 20 October, 2016

Apple and Google top Interbrand’s recently released 2016 Best Global Brands report for the fourth consecutive year, with the Apple brand growing by 5% over last year to $178.119m, while Google grew 11%.

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Topics: brands

Fortune’s “On the Cusp List” Features Smaller Brands With Big Differentiators

by T+B BLOG TEAM on Friday, 26 August, 2016

Fortune recently published its global “Change the World List” of 50 companies that it found “had a positive social impact through activities that are part of their core business strategy.” The list includes companies with revenues over $1 billion that are rated on three criteria: social impact, business results, and degree of innovation. You can view the entire list here.

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Topics: brands

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The title says it all. This is a blog about trademarks and brands, expanding the expertise and resources you’ve come to expect from Corsearch. From expert research tips to the inside scoop on productivity solutions, join the conversation about trademarks and brands.

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