Trademarks and Brands

Custom-designed Fonts as Intellectual Property

by T+B BLOG TEAM on Thursday, 29 March, 2018

It's becoming more commonplace to see custom-designed typefaces in use by large companies these days. The latest is Netflix Sans, developed by the Netflix in-house design team, in partnership with foundry Dalton Maag for use in branding and marketing. Netflix joins Apple (with its San Francisco font), Samsung (SamsungOne font), and BBC (Reith font), who have introduced their own custom fonts.

Why go custom? Using a font involves payment of a licensing fee, which can add up over time. Dalton Maag operations director Richard Bailey told Digital Arts in a recent interview: "Sometimes it’s a matter of not being able to find the right expression or functionality from 'off-the-shelf' fonts, language coverage problems or legibility — or simply wanting a font that can be an 'ownable' part of their brand."

Companies can avoid or reduce licensing fees by developing their own font in-house or by paying a fee to a design firm. As Netflix brand design lead Noah Nathan told It's Nice That: “With the global nature of Netflix’s business, font licensing can get quite expensive. ... Developing this typeface [also] created an ownable and unique element for the brand’s aesthetic.”

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Topics: brands, intellectual property

Corsearch Becomes Independent Company Following Closing of Sale to Audax Private Equity

by T+B BLOG TEAM on Friday, 5 January, 2018

Corsearch, a global trademark solutions leader, is pleased to announce the closing of its sale to Audax Private Equity, effective today. As previously reported, in October 2017, Audax Private Equity agreed to purchase Corsearch from Wolters Kluwer. Today’s closing represents the finalization of that transaction, resulting in a newly independent Corsearch company.

The move to an independent company provides Corsearch with many opportunities in an evolving industry. Corsearch will be using its new status to enrich the industry-leading offerings in trademark and domain solutions that it offers today, as well as to expand into new areas.

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Topics: Corsearch, brands, domains, trademark

Season’s Greetings!

by T+B BLOG TEAM on Friday, 22 December, 2017

The T+B and Corsearch teams wish you a season of joy and good wishes for the New Year.

We appreciate your readership and the opportunity you give us to build and enhance relationships across the IP community.

Happy holidays!

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Topics: brands, trademark

Brands Take Flight … in Space

by T+B BLOG TEAM on Monday, 4 December, 2017

Earlier this year, Anheuser-Busch announced plans to put Budweiser beer in space. During the announcement at the film and music festival SXSW, the company went into detail about some of the obstacles associated with putting beer in space, like brewing difficulties caused by lack of water, a decrease in taste due to tongue swelling that happens in space, and even the prevalence of those nasty "wet burps."

Despite these obstacles, Anheuser-Busch's plans will advance next week when Budweiser barley seeds and other beer ingredients ride into space aboard a SpaceX rocket on its way to the International Space Station. Upon arrival, the Budweiser deliverables will be used in experiments conducted aboard the station that will hopefully further the company's plans to eventually create beer on Mars.

A beer brand may not be the first brand you think of when you think "space," but there have plenty of space-related branding efforts over the decades. The first brand that may come to mind is the powdered orange-flavored beverage mix Tang. Although not invented specifically for use in space, it reached new heights of popularity when NASA used it on US astronaut John Glenn's 1962 Mercury flight and then on Gemini missions. Also back in 1962, Swiss watchmaker Omega's Speedmaster watch made it into space when it was worn by American astronaut Walter Schirra while he orbited the earth. Speedmasters were also on the wrists of astronauts Buzz Aldrin and Neil Armstrong when they made the first Moon landing in 1969.

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Topics: brands, branding

The Top-Earning Dead Celebrity Brands of 2017

by T+B BLOG TEAM on Friday, 3 November, 2017

Each year, at the end of October, Forbes releases its fascinating list of Top-Earning Dead Celebrities, ranking celebrity brands that earn significant amounts of money through licensing deals, royalties, and more.

Michael Jackson tops this year's list for the fifth year in a row, earning $75 million — a huge drop from his estate's record-breaking revenue of $825 million last year, which resulted from the sale of his half of the Sony/ATV catalog. Second place went to golfer Arnold Palmer at $40 million, bolstered by Palmer-branded golf apparel sold in Asia and AriZona Beverages' Arnold Palmer energy drink. And rounding out the Top 3 is cartoonist and 'Peanuts' creator Charles Schulz, whose contract with MetLife, which included the use of his characters Charlie Brown and Snoopy in advertising (until recently), ends in 2019.

Some of the musicians included in the 2017 list have appeared there many times — including Elvis Presley and Bob Marley — while Tom Petty, who died last month, appears for the first time, ranked at number 6.

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Topics: brands

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The title says it all. This is a blog about trademarks and brands, expanding the expertise and resources you’ve come to expect from Corsearch. From expert research tips to the inside scoop on productivity solutions, join the conversation about trademarks and brands.

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