Hoards of fake mobile apps have started appearing in the Apple App Store in advance of the upcoming holiday shopping season, according to a recent New York Times story. Chris Mason, chief executive of Branding Brand, which tracks new shopping apps, told the NYT: “We’re seeing a barrage of fake apps.”
Posing as high-end luxury brands like Christian Dior and Salvatore Ferragamo, department store chains, and stores like Dollar Tree and Foot Locker, counterfeit apps can pose serious danger to consumers — from credit card fraud, to identity theft, to exposure to malware.
One counterfeit app featuring the logo of fashion company Coach, Inc. offered “an extra 20 percent off.” The only problem is Coach doesn’t offer an iPhone app. Kanye West’s Yeezy line was another target of a knock-off app called “Sports Shop: Yeezy Boots” offering discounted products.