Trademarks and Brands

Corsearch Heads To Seattle for #INTA2018

by Corsearch Communications on Tuesday, 15 May, 2018

In just a few days Corsearch employees will arrive in Seattle, Washington for the event of the year --  the 140th Annual International Trademark Association Annual Meeting. Thousands of trademark and brand professionals from 150 countries converge at this important conference each year for networking, education, and very importantly, face to face meetings with their favorite industry service companies like...you guessed it...Corsearch! 

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Topics: Brand protection, trademark, trademark clearance, INTA

Brand Protection Challenges in the Pharma Industry

by T+B BLOG TEAM on Monday, 7 May, 2018

Brand owners in the pharmaceutical sector are facing a challenge to find faster ways to launch brand protection measures. This challenge grows more complicated and time-consuming when pharma companies are managing brands across multiple jurisdictions.

World Trademark Review recently published an interview with INTA president-elect David Lossignol, Global Head of Trademarks at Sandoz International GmbH, where he manages the company's global trademark portfolio. Corsearch is a partner of Sandoz.

In the WTR interview, Lossignol compares managing trademarks in the pharmaceutical industry to the consumer goods sector because of the need "to be first to market" in a fast-moving business. He told WTR: " … you don’t always have as much time to test your marks before the trademark office and third parties during the opposition process, so you need to undertake robust searches in a shorter timeframe, and take smart risks."

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Topics: trademarks, Brand protection, pharmaceuticals

Australian Winery Takes Legal Action Against Fakes Sold in China

by T+B BLOG TEAM on Friday, 2 March, 2018

Australia’s Treasury Wine Estates (TWE) has filed a trademark lawsuit against Rush Rich Pty Ltd, claiming that it is selling copycat Penfolds wines that is made and labeled in Australia into Chinese markets.

It was last year at China’s Chengdu wine fair that The Drinks Business reported on a wine seen at the event called “Rush Rich,” which was labeled as  a “product of Australia.” Penfolds’ Chinese name — 奔富 (“BEN FU”) — translates into English as “Rush Rich.”

According to Penfolds, the copycat wine is “being sourced and bottled through bulk wine suppliers and third party bottlers in South Australia” before being exported to China, reports Business Insider.

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Topics: Brand protection, counterfeits

Fashion Companies Are Fighting Counterfeits with Fake Counterfeits

by T+B BLOG TEAM on Wednesday, 14 February, 2018

Besides plenty of celebrity models, this year’s New York Fashion Week shows have featured lots of high fashion, along with dogs, babies, and robots on the runway. At the same time, on a lower Manhattan street known for selling counterfeit merchandise, you can find some garments bearing the label “Deisel.” That brand name might look like a misspelling of “Diesel,” but believe it or not, the letter mix-up is intentional.

Instead of putting on a show during Fashion Week, the Italian brand Diesel opened a pop-up shop on Canal Street using the brand name “Deisel.” The company’s founder, Renzo Rosso told AFP: “…we created a fake product, a fake name, and we came to the counterfeit district.”

Rosso told AFP that more than a million counterfeit Diesel products are sold annually. And, according to The New York Times, Diesel shut down more than 80 website selling counterfeit products last year. Rosso said: "We have so many counterfeit products all over the world I thought, 'Why can't we play with this problem that we have?'"

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Topics: Brand protection, counterfeits

Fake Apps Abound in Advance of Holiday Shopping Season

by T+B BLOG TEAM on Thursday, 10 November, 2016

Hoards of fake mobile apps have started appearing in the Apple App Store in advance of the upcoming holiday shopping season, according to a recent New York Times story. Chris Mason, chief executive of Branding Brand, which tracks new shopping apps, told the NYT: “We’re seeing a barrage of fake apps.”

Posing as high-end luxury brands like Christian Dior and Salvatore Ferragamo, department store chains, and stores like Dollar Tree and Foot Locker, counterfeit apps can pose serious danger to consumers — from credit card fraud, to identity theft, to exposure to malware.

One counterfeit app featuring the logo of fashion company Coach, Inc. offered “an extra 20 percent off.” The only problem is Coach doesn’t offer an iPhone app. Kanye West’s Yeezy line was another target of a knock-off app called “Sports Shop: Yeezy Boots” offering discounted products.

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Topics: Brand protection, counterfeits

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The title says it all. This is a blog about trademarks and brands, expanding the expertise and resources you’ve come to expect from Corsearch. From expert research tips to the inside scoop on productivity solutions, join the conversation about trademarks and brands.

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