Trademarks and Brands

Corsearch Acquires Yellow Brand Protection

by T+B BLOG TEAM on Wednesday, 14 November, 2018

After 70 years as an industry leader in brand establishment and protection for trademark and brand professionals, Corsearch reached yet another milestone this week with its acquisition of Yellow. Press Release

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Topics: intellectual property, trademark clearance, domain management, trademark, counterfeits, Brand protection, domain infringement, branding, brands, trademarks, Corsearch

OECD Report: Italy Loses Billions to Counterfeits

by T+B BLOG TEAM on Thursday, 5 July, 2018

Sales of counterfeit Italian goods are taking a 1%–2% bite out of Italy's GDP, according to a recent OECD report. These counterfeit and pirated goods (including luxury handbags, watches, car parts, and more) are estimated to total over €35 billion in 2013 — nearly 5% of global Italian manufacturing sales. The report, "Trade in Counterfeit Goods and the Italian Economy," found that Italian companies lost more than €25 billion in sales.

Imports of fake products into Italy are also an issue — with more than €10 billion worth of products in 2013 mostly imported from China and Hong Kong. High-tech electronic, electrical and optical products were the sectors most affected, with clothing, footwear, and leather products following.

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Topics: counterfeits, Brand protection

Velcro Debuts Second Music Video Starring In-House Lawyers to Fight Misuse of Trademark

by T+B BLOG TEAM on Tuesday, 19 June, 2018

It was just last September that the Velcro Companies' singing legal department released a serious message about the generalization of trademarked brand names. It stressed that the VELCRO® Brand should not be used as verb or a noun — it should only be used when referring to the company's specific product. The video suggested other terminology like "self-fasteners" and "closures," or the company's preferred term, which is "hook and loop."

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Topics: trademark, Brand protection

The World's Most Enduring Brands

by T+B BLOG TEAM on Monday, 18 June, 2018

Have you ever wondered about those brands that endure over time — and how they accomplish it?

Fast Company Design recently featured an article about a Carbone Smolan Agency (CSA) study that reached out to professionals in nine industries for nominations, narrowed the list to 50, and then asked 5,000 US consumers for ratings. The branding agency then used the consumer insights gathered to develop an Enduring Brands Index, which pinpointed five essential traits that brands require in order to endure: self-aware, principled, deliberate, adaptive, and focused. Most importantly, the one key trait that all of the companies shared — the ability to successfully navigate change.

Here are more details on each of the traits the enduring brands displayed:

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Topics: branding, Brand protection

India Launches an Intellectual Property Mascot

by T+B BLOG TEAM on Wednesday, 13 June, 2018

Usually when we write about mascots, we're writing about the protection of their trademarks. From sports mascots (like Zabivaka for the upcoming FIFA World Cup Russia), to school mascots (how about the University of Wisconsin's Bucky Badger?), brand mascots (the Pillsbury Doughboy), or government agency mascots (Smokey the Bear), they all serve as important brand ambassadors. They create awareness, sometimes act as spokespeople, and appear in marketing campaigns and on merchandise.

But this time, we're writing about a new intellectual property mascot. The government of India has launched IP Nani— an intellectual property mascot to raise awareness about intellectual property rights. IP Nani is described as "a tech-savvy grandmother who helps the government and enforcement agencies in combating IP crimes with the help of her grandson 'Chhotu' aka Aditya." At the introduction of the new mascot, India's Minister of Commerce and Industry Shri Suresh Prabhu emphasized the need for all of society, including school-aged children, to be aware of the fundamentals of IP law and to be involved in efforts to protect against piracy.

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Topics: intellectual property, Brand protection, trademarks

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The title says it all. This is a blog about trademarks and brands, expanding the expertise and resources you’ve come to expect from Corsearch. From expert research tips to the inside scoop on productivity solutions, join the conversation about trademarks and brands.

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