Fake Apps Abound in Advance of Holiday Shopping Season

by T+B BLOG TEAM on Thursday, 10 November, 2016

Hoards of fake mobile apps have started appearing in the Apple App Store in advance of the upcoming holiday shopping season, according to a recent New York Times story. Chris Mason, chief executive of Branding Brand, which tracks new shopping apps, told the NYT: “We’re seeing a barrage of fake apps.”

Posing as high-end luxury brands like Christian Dior and Salvatore Ferragamo, department store chains, and stores like Dollar Tree and Foot Locker, counterfeit apps can pose serious danger to consumers — from credit card fraud, to identity theft, to exposure to malware.

One counterfeit app featuring the logo of fashion company Coach, Inc. offered “an extra 20 percent off.” The only problem is Coach doesn’t offer an iPhone app. Kanye West’s Yeezy line was another target of a knock-off app called “Sports Shop: Yeezy Boots” offering discounted products.

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Topics: Brand protection, counterfeits

Use of Microchips to Fight Counterfeits Growing Across Brands

by T+B BLOG TEAM on Wednesday, 20 April, 2016

As we’re interested in all things that advance brand protection, we wanted to highlight one of the innovative ways that brands are fighting the increase in knock-off merchandise.

The same radio frequency identification (RFID) chips that are used by many retailers like Wal-Mart and Zara at fulfillment centers to track and manage inventory and fight against theft are being used more and more by brands to authenticate their products in the fight against counterfeits. Salvatore Ferragamo first embedded RFID chips in the soles of its women’s shoes during its pre- fall 2014 season, and more recently extended their usage into small leather goods, bags/luggage, and men's shoes. Marks & Spencer first used RFID technology for inventory tracking in 2003 and, according to RFID Journal, last year announced plans to tag all of its merchandise by 2017.

Luxury brand Moncler recently announced that all of its products will contain RFID chips, which users can scan on their smartphones or through the company website to authenticate the products they have purchased/or are about to purchase. The company has set up a website — code.moncler.com — where purchasers can register and verify that their merchandise is authentic.

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Topics: Brand protection

Interior Designer Sues Airbnb Over Replicated Apartment Design

by T+B BLOG TEAM on Wednesday, 25 November, 2015

French interior designer Zoé d e Las Cases and her partner Benjamin Dewé have filed a lawsuit against Airbnb, claiming that the lodging website replicated their apartment décor in its headquarters office without giving them any credit.

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Topics: brands, Brand protection

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