Each year, at the end of October, Forbes releases its fascinating list of Top-Earning Dead Celebrities, ranking celebrity brands that earn significant amounts of money through licensing deals, royalties, and more.
Michael Jackson tops this year's list for the fifth year in a row, earning $75 million — a huge drop from his estate's record-breaking revenue of $825 million last year, which resulted from the sale of his half of the Sony/ATV catalog. Second place went to golfer Arnold Palmer at $40 million, bolstered by Palmer-branded golf apparel sold in Asia and AriZona Beverages' Arnold Palmer energy drink. And rounding out the Top 3 is cartoonist and 'Peanuts' creator Charles Schulz, whose contract with MetLife, which included the use of his characters Charlie Brown and Snoopy in advertising (until recently), ends in 2019.
Some of the musicians included in the 2017 list have appeared there many times — including Elvis Presley and Bob Marley — while Tom Petty, who died last month, appears for the first time, ranked at number 6.
Forbes compiles the list from sources that include Nielsen SoundScan, IMDB, Pollstar Pro, and interviews with celebrity estate experts.
You can view the full list here while you rock a little with Michael: