Taylor Swift sings in the lead single from her album ‘Reputation’: “I got smarter, I got harder” and perhaps because of that, she’s filed some new trademark applications. According to TMZ, Swift’s company, TAS (Taylor Alison Swift) Rights Management has filed trademark applications for several song titles and phrases from the new album to use on merchandise, like recordings, clothing, entertainment services, phone charms, notebooks, and more.
Just how many trademarks does one singer/songwriter need? Swift already owns several, including these phrases from earlier songs:
- “This sick beat”
- “Nice to meet you, where you been?”
- “Cause we never go out of style”
- “Could show you incredible things”
Her latest trademark applications include one for “The old Taylor can’t come to the phone right now” and “Look what you made me do.”
And if you haven’t seen the video for “Look what you made me do” yet — enjoy: