Back in 2012, two Italian brothers, Vincenzo and Giacomo Barbato, happened to notice that Apple Inc. had not registered trademarks in the name of its founder Steve Jobs. The Barbatos had started a clothing and accessory company and decided to settle on "Steve Jobs" as its name and then filed a trademark application for it.
Not surprisingly, Apple sued the Barbato brothers and the case ended up in court for a few years. Apple focused its lawsuit on the letter "J" in the Italian company's logo, which was designed with a bitemark on its side (sound familiar?) and topped with a leaf (ditto). In 2014, a European Union Intellectual Property Office ruling stated that the letter "J" is not edible and therefore it cannot be based on Apple's iconic logo.
Although the Barbatos succeeded in securing the "Steve Jobs' name for their company a few years ago, according to la Repubblica Napoli, they're talking about it now because they're taking the name global. And, they told Business Insider Italia, they might eventually release electronic products.
This isn't the first time that Apple has lost the trademark to something closely related to the company's business. In 2016, Apple lost the rights to trademark the word "iPhone" in China to a Xintong Tiandi Technology, which had registered a trademark for "iPhone" for leather products in 2010.
There's something else named "Steve Jobs" coming our way soon. An opera called “The (R)evolution of Steve Jobs,” has been announced for the 2018-19 Seattle Opera season, beginning in February 2019. Its world premiere was held last year at the Santa Fe Opera.