The Scotch Whisky Association (SWA) has successfully renewed its trademark for the “Scotch whisky” trademark in China for 10 years. The first “Scotch whisky” trademark agreement with China was reached in 2008. The recent renewal extends the trademark until 2028.
The SWA has coordinated efforts with the British Embassy and Chinese authorities to prohibit locally produced spirits from being sold as “Scotch” in China. Many of the Chinese-made spirits use Scottish words and images in their names and logos, which have been trademarked in China. According to The Drinks Business, the SWA has already dealt with 200 brands of fake “Scotch” and challenged more than 100 trademarks.
According to the SWA, 25 bottles of Scotch Whisky are exported to China every minute. Karen Betts, chief executive of the SWA, said: “The renewal of the ‘SCOTCH WHISKY’ trademark is an important step in securing future growth for the world’s leading high-quality spirit drink in China, the world’s largest spirits market.”