Darryl McDaniels (known as “DMC”), one of the founders of American hip hop group Run-DMC, has filed a trademark lawsuit against Amazon, Walmart, Jet, and a number of other retailers for selling merchandise bearing the group’s name and logo without permission. The lawsuit also names several companies that are selling the products through online marketplaces, as well as 20 John Does. McDaniels, who owns Run-DMC Brand LLC, called his brand “extremely valuable” and is seeking $50 million in damages.
The lawsuit claims that some of the infringing products are "Run-DMC styled products," like fedora hats and square-framed sunglasses, that don’t use the group’s logo but use its name in the description. Other products blatantly use the red and white block-lettered “Run-DMC” logo.
Run-DMC has a slew of licensing agreements, including a $1.6 million deal with Adidas for sneakers, plus total earnings of over $100 million from intellectual property rights since the 1980s.
Like the group's song says, “We're cool cool cats, it's like that. That's the way it is, so stay the hell back.”