Play-Doh, that colorful and uniquely fragrant modeling clay, is making a comeback in the United States, announcing that it will soon start producing product in East Longmeadow, Massachusetts, after being absent from US manufacturing since 2004. It will be made in the same Cartamundi NV factory that produces Monopoly, Game of Life, Candy Land, Risk, and Clue for Hasbro.
Coinciding with the company’s manufacturing return to the US, the USPTO received a trademark application for the “non-visual Play-Doh scent mark.” Yes, that distinct smell of Play-Doh. You’d recognize it from when you were a kid, right? The company describes it as a “unique scent formed through the combination of a sweet, slightly musky, vanilla-like fragrance, with slight overtones of cherry, and the natural smell of a salted, wheat-based dough.”
Scent trademarks aren’t very common, but the USPTO recognizes several (MentalFloss has a list, of course), including the strawberry scent of toothbrushes made by Lactona and Verizon’s signature “flowery musk scent” used in its retail stores.Demeter Fragrances actually sells a bottled a version of the Play-Doh scent in partnership with the brand. The company describes it as “that fresh, just-out-of-the-can, eau de PLAY-DOH aroma” for “highly-creative people, who seek a whimsical scent reminiscent of their childhood.”
What other scent trademarks are out there around the globe?