Imagine its surprise when the Auckland, New Zealand Transport authority was presented with a brochure for a tour company operating halfway around the world that featured its very own logo.
A New Zealander just happened to notice Auckland Transport’s (AT) logo on a brochure promoting Amazing Tours Arequipa during a stay at a hostel in Peru. On the brochure, the tour company uses the same colors, fonts, and symbols as the New Zealand transit authority. The only difference is the word “Arequipa” appears below “AT.” Take a look for yourself:
An AT spokesperson said the transit authority is “flattered” by the copycat logo and is investigating whether to take action against the possible infringement.
Oddly, the AT logo has enjoyed some additional popularity beyond the shores of New Zealand — it’s also been found in use by a moving company in Russia.
Have you spied any copycat logos when you’ve been travelling far from home? Let us know in the Comments section.