Conor McGregor Fighting Over Trademark for ‘The Notorious’ Nickname

by T+B BLOG TEAM on Tuesday, 5 September, 2017

Just after losing to Floyd Mayweather Jr., in what was called “The Biggest Fight in Combat Sports History,” mixed martial arts fighter Conor McGregor finds himself in the midst of another type of fight — a trademark fight.

According to The Irish Times, McGregor is on his way to becoming the second-highest earning global sports star of 2017 and has filed trademark applications for several phrases in Ireland and with the European Union Intellectual Property Office (EUIPO).

In January, McGregor filed a EUIPO trademark application for his nickname, “The Notorious” and was blocked by two brothers who own a manufacturing company called the DPT Group, that makes pool tables. The DPT Group registered a trademark for Notorious Fightwear in 2009 in the UK, before McGregor emerged in world of mixed martial arts (MMA). The company also owns the website, where it has sold “combat sportwear” under the Notorious brand name for a decade.

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Topics: trademark, trademark infringement

Color Trademark News: Cheerios Yellow Not Distinctive Enough

by T+B BLOG TEAM on Friday, 1 September, 2017

So . . . the yellow on Cheerios breakfast cereal box is not “inherently distinctive” enough to be trademarked, according to a recent ruling by the Trademark Trial and Appeal Board (TTAB).

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Topics: trademark

Coachella Sues “Filmchella” for Trademark Infringement

by T+B BLOG TEAM on Wednesday, 30 August, 2017

An upcoming film festival to be held in Joshua Tree, California — located in the Coachella Valley, home of the Coachella Valley Music and Arts Festival — has coined itself Filmchella, which has the organizers of the Coachella festival claiming trademark infringement, cybersquatting, and unfair competition.

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Topics: trademark infringement

Parody Mike Pence Website Highlights Importance of Protecting Your Domains

by T+B BLOG TEAM on Tuesday, 29 August, 2017

Some media outlets recently reported that US Vice President Mike Pence’s website had been hacked. The website — — seemed to fall in line with assorted media reports that Pence was involved in campaign planning activities for a presidential run in 2020 since the home page calls Pence “The 46th President of the United States.”

It turns out that the website, called, is a parody site that was launched by Funny or Die, the comedy website and film/TV production company on April Fool’s Day earlier this year. Ultimately, media outlets published corrections to their reports of the “hacking.”

Beyond the nonsensical tag line “See you tomorrow, for tomorrow — is now — today,” other more obviously comic elements of the website should have been a tip-off that it was a parody site, like these sections:

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Topics: domains, domain management

New Balance Awarded $16 Million in Chinese Trademark Infringement Case

by T+B BLOG TEAM on Thursday, 24 August, 2017

In what is being described as the largest trademark infringement award ever granted to a foreign business in China, a Chinese court has ordered three Chinese shoemakers to pay New Balance $1.5 million in damages and legal costs for infringing on the company’s slanted “N” logo.

The court ruling said that the brand New Boom had “seized market share from New Balance” and “drastically damaged the business reputation of New Balance.”

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Topics: trademark, trademark infringement


The title says it all. This is a blog about trademarks and brands, expanding the expertise and resources you’ve come to expect from Corsearch. From expert research tips to the inside scoop on productivity solutions, join the conversation about trademarks and brands.

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