Trademarks and Brands

Adidas' Logo Tops Brand Visibility List

by T+B BLOG TEAM on Thursday, 7 June, 2018

The Adidas logo came out on top of marketing technology firm Brandwatch's "2018 Brand Visibility Report" — for its 6.6 million Instagram and Twitter post appearances between December 2017 and April 2018. According to the Brandwatch report, "that’s 154 new images every minute, or three new images every second.” Is that faster than the speed of light?

Nike appeared in second place with 5.1 million posts per month, while Google placed third with 3.9 million posts. McDonald's held the top spot last year. Top 10 newcomers include Starbucks and Disney.

Words didn't play a major role in this logo-tracking exercise; in fact, only 20% of the images were posted alongside written references. Of the logos that did appear with text mentions, Burberry had the highest percentage of positive text mentions, with SwarovskiTory BurchMoët & Chandon, and Nutella following.

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Topics: brands, social media

The World of Emoji and Emoticons: From Design Origins to Recent Trends

by T+B BLOG TEAM on Tuesday, 5 June, 2018

Although emoji and emoticons are ubiquitous today, back in the 1990s, what later became a "craze" started with just one simple heart — <3 — thanks to Japanese telecom company NTT DoCoMo. Users of DoCoMo's pagers could send a <3 at the end of messages, until the company put a stop to it for a now unknown reason. DoCoMo officially brought back a new version of the heart in 1999, along with 175 more icons, and voilà emoji!

Emoticons are differentiated from emojis in that they are markings of facial emotions. In some instances, there has been a greater breath of protection for emoticons because emojis can often be found to be non-distinctive images of basic things or public domain symbols. There is a high threshold to find distinctiveness in either marking and depending upon where you attempt to register these symbols the outcome will vary. In the United States, the USPTO has been more flexible about finding an adequate level of distinctiveness, but in the EU the success rate of registration has been low.

The word "emoji" derives from the Japanese “e” (絵文字: 絵which means picture, and “moji” (文字which means character. Thanks to Fast Company's Co. Design for featuring a slew of interesting details about the design history of the original 176 emoji from a new book and accompanying keyboard app called 'Emoji,' published by Standards Manual in the fascinating article, "The Untold Design Story Of The Original Emoji."

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Topics: trademark, domain management, intellectual property

Ivanka Trump Granted 7 New Trademarks in China

by T+B BLOG TEAM on Thursday, 31 May, 2018

Seven new trademarks were granted by the Chinese government to US President Donald Trump's daughter Ivanka's fashion business. The trademarks cover a wide range of products, from books and housewares to textiles, snacks, and spices.

The new trademarks expand Ms. Trump’s growing trademark portfolio in China, which now totals 34. In June 2017, The New York Times reported that Ivanka had "17 registered trademarks and six that have won preliminary approval." At that same time, according to the Times, President Trump had"at least 89 trademarks registered" in China and "28 others that have won preliminary approval." Trademarks in China are registered three months after preliminary approval, barring any objections.

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Topics: trademarks, brands

Corsearch New gTLD Update: .DE and .UK

by T+B BLOG TEAM on Thursday, 31 May, 2018

This update includes news about the .DE and .UK registries.

.DE elimination of the local administrative contact requirement

The .DE registry, DENIC, updated its domain policy on May 25, 2018, eliminating the requirement for a local administrative contact in Germany. Prior to May 25, companies located outside Germany had to provide a local administrative contact. Under the new rules, a local contact will only be required for a legal case, when a holder not based in Germany will have to appoint a person in Germany.

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Topics: nGTLDs, domains

Cash Incentives Are Possibly Behind Huge Influx of Chinese Trademark Applications in the US

by T+B BLOG TEAM on Wednesday, 30 May, 2018

US trademark applications from China have grown "more than 12-fold since 2013," totaling more than all filings from Canada, Germany, and the UK.  What's behind this huge increase? "Cash incentives," writes The Wall Street Journal.

It turns out that Chinese municipal governments are offering cash subsidies to Chinese citizens who register a trademark in a foreign country. Chinese citizens can earn hundreds of dollars for every trademark they register in the United States. According to the WSJ, the Chinese city of Shenzhen (a/k/a "the Silicon Valley of China") pays up to about $800 for trademarks registered in the United States.

It has been suggested that some of these Chinese filings may not be legitimate because they contain potentially fake specimens, according to US Commissioner for Trademarks, Mary Boney Denison. At a Trademark Public Advisory Committee meeting last year Denison said:

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Topics: trademarks, China


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