It’s the second time around for the City of Munich Germany’s trademark application for the term “Oktoberfest.”
The first time Bavaria’s capital city attempted to register an Oktoberfest trademark was with the German Patent and Trademark Office. That application was refused.
Now it’s trying with the European Union Intellectual Property Office (EUIPO) and the application includes several categories of goods and services, including soap, perfume, sunglasses, photographs, and clothing.
Held since 1810, Oktoberfest, the festival was originally held in honor of Bavarian Crown Prince Ludwig’s marriage to Princess Therese von Sachsen-Hildburghausen during the month of October. Over the years, the length of the festival has been extended and the start date moved up into the month of September. The event’s website readily admits “it’s all about the beer.”