Less than two weeks before the team’s Super Bowl LI win, the New England Patriots filed trademark applications for “One More” in anticipation of a fifth Super Bowl championship win. The team had started using “One More” in promotions during AFC Championship game week in late January.
The Patriots also recently “won” two trademarks nine years in the making that’ll come in handy after Sunday’s big win.
Before the end of the Patriots’ undefeated 2007 season (undefeated, that is, before their loss in Super Bowl XLII to the New York Giants), the team had filed trademarks for “Road to Perfection,” “Perfect Season,” and “19-0.” Following that Super Bowl loss, the team dropped the filings for Perfect Season and 19-0, until recently. Unfortunately, thousands of T-shirts had been printed in anticipation of the wished-for “undefeated” Patriots season, so none of them were ever sold and ended up being shipped outside the United States.