The Top-Earning Dead Celebrity Brands of 2017

by T+B BLOG TEAM on Friday, 3 November, 2017

Each year, at the end of October, Forbes releases its fascinating list of Top-Earning Dead Celebrities, ranking celebrity brands that earn significant amounts of money through licensing deals, royalties, and more.

Michael Jackson tops this year's list for the fifth year in a row, earning $75 million — a huge drop from his estate's record-breaking revenue of $825 million last year, which resulted from the sale of his half of the Sony/ATV catalog. Second place went to golfer Arnold Palmer at $40 million, bolstered by Palmer-branded golf apparel sold in Asia and AriZona Beverages' Arnold Palmer energy drink. And rounding out the Top 3 is cartoonist and 'Peanuts' creator Charles Schulz, whose contract with MetLife, which included the use of his characters Charlie Brown and Snoopy in advertising (until recently), ends in 2019.

Some of the musicians included in the 2017 list have appeared there many times — including Elvis Presley and Bob Marley — while Tom Petty, who died last month, appears for the first time, ranked at number 6.

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Topics: brands

UK Royal Foundation Files Trademark Application for #stopspeaksupport Hashtag

by T+B BLOG TEAM on Wednesday, 1 November, 2017

The Royal Foundation of The Duke and Duchess of Cambridge and Prince Harry has filed a trademark application in the UK for the hashtag #stopspeaksupport.

Royal Central reports that the trademark application covers classes 16, 35, 36, 41, and 44, including printed matter, public awareness campaigns, charitable fundraising, sporting and cultural activities, and healthcare services, among other items.

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Topics: trademark

Lionel Richie Files "Here Comes Da Judge" Trademark Application & Many Others

by T+B BLOG TEAM on Monday, 30 October, 2017

Lionel Richie is hoping his catchphrases will get 'Stuck on You' . . . maybe 'All Night Long.'

Singer/songwriter Richie is set to appear on the new season of the TV series 'American Idol' as a judge and has recently filed trademark applications for two catchphrases related to his new role. As reported by The Blast, Richie's company, RichLion Holdings LLC, has recently filed trademark applications in a variety of classes for "Here Comes Da Judge" and "Here Comes Da Judge —Lionel Richie."

Richie will join country singer Luke Bryan and Katy Perry as judges on the new season of 'Idol,' which will debut in 2018.

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Topics: trademark

Playboy Files Trademark Application for Retro-Style Bunny Logo

by T+B BLOG TEAM on Friday, 27 October, 2017

Last week, Playboy Enterprises International, Inc. filed a trademark application for a retro version of its bunny logo — featuring a rabbit sporting a tuxedo. The move comes just one month after Playboy founder Hugh Hefner's death at age 91.

As reported by TMZ, the "new" logo was filed in international class 16 for paper goods, printed matter, magazines, and trading cards, among other types of merchandise.

Pictured below are the two bunny logos: the iconic Playboy bunny wearing a bowtie appears on the left, while the retro version is on the right:

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Topics: trademark

H&M Sued for Trademark Infringement by Electronic Duo Classixx

by T+B BLOG TEAM on Wednesday, 25 October, 2017

Retailer H&M was sued for trademark infringement suits last week by electronic music duo Classixx for unauthorized use of the band's name on merchandise.

Classixx, made up of Michael David and Tyler Blake, claims that H&M used the band's name on clothing without authorization, while also stating in court documents that the retailer plays its music in its stores. Stereogum reports that fans of the group have queried the duo on Twitter about whether the merchandise was made in collaboration with H&M. Here's one example of a Tweet published by The Fashion Law:

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Topics: trademark infringement

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The title says it all. This is a blog about trademarks and brands, expanding the expertise and resources you’ve come to expect from Corsearch. From expert research tips to the inside scoop on productivity solutions, join the conversation about trademarks and brands.

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