Super Bowl LI Champs New England Patriots Also Win Some Trademarks

by T+B BLOG TEAM on Wednesday, 8 February, 2017

Less than two weeks before the team’s Super Bowl LI win, the New England Patriots filed trademark applications for “One More” in anticipation of a fifth Super Bowl championship win. The team had started using “One More” in promotions during AFC Championship game week in late January.

The Patriots also recently “won” two trademarks nine years in the making that’ll come in handy after Sunday’s big win.

Before the end of the Patriots’ undefeated 2007 season (undefeated, that is, before their loss in Super Bowl XLII to the New York Giants), the team had filed trademarks for “Road to Perfection,” “Perfect Season,” and “19-0.” Following that Super Bowl loss, the team dropped the filings for Perfect Season and 19-0, until recently. Unfortunately, thousands of T-shirts had been printed in anticipation of the wished-for “undefeated” Patriots season, so none of them were ever sold and ended up being shipped outside the United States.

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Topics: trademark

Gap Files Opposition Against The Gap Band Trademark

by T+B BLOG TEAM on Monday, 6 February, 2017

American retailer Gap has opposed a trademark filed by one of the founding members of The Gap Band, an R&B and funk band that had hit records in the 1970s and 1980s.

The Gap Band’s Ronnie J. Wilson (who founded the group with his brothers Charlie and Robert) filed a trademark in July 2015 for “Gap Band” in classes 25 (clothing, “namely, hats, t-shirts, and sweatshirts for sale at live music performances, live music concerts, live music shows and personal appearances”) and 41 (entertainment services). The trademark was published in July 2016.

Gap’s notice of opposition, filed on January 23, states that Wilson’s mark “will damage [the Gap] by trading on the enormous goodwill associated with its mark and diluting its distinctiveness.” It also claims that the two trademarks are “confusingly similar in sight, sound, and commercial impressions; notably, [Wilson’s trademark] incorporates [Gap’s] ‘GAP’ mark in its entirety.”

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Topics: trademark

IKEA Trademark Case Dismissed in India

by T+B BLOG TEAM on Thursday, 2 February, 2017

A New Delhi district court has dismissed a trademark case brought by Swedish retailer IKEA against a company that allegedly used a phonetically similar sounding name. Ikea had accused consulting company Aikya Global of copying the IKEA trademark “wholly and absolutely similar, identical with and deceptively similar.”

Following earlier court injunctions handed down in IKEA’s favor against Aikya, the company underwent a name change to Ajira Global. Then, in 2015, the New Delhi court vacated the injunction against Akiya before its recent dismissal of the case.

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Topics: trademark

Let’s Celebrate Some 2017 Brand Anniversaries

by T+B BLOG TEAM on Wednesday, 1 February, 2017

At the beginning of each year we scan the globe for brand anniversaries that will be celebrated and highlight the special marketing activities and events that are planned around them.

Here are some current and upcoming anniversaries for 2017. Let us know if your brand is marking an anniversary this year — we’d be happy to include it in a follow-up post.

140 Years for The Quaker Oats Company

Did you know that The Quaker Oats Company owns the very first registered trademark for a breakfast cereal? Yes, “Quaker Oats” was registered as the first trademark for a breakfast cereal in 1877. The trademark was registered with the USPTO as "a figure of a man in 'Quaker garb.'" To celebrate its 140th anniversary, the company launched an ad campaign with the theme of “We are the good we make” emphasizing its history and heritage in making oats.

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Topics: trademarks, brands

Malkovich Stars in Cybersquatting-themed Super Bowl LI Commercial

by T+B BLOG TEAM on Monday, 30 January, 2017

A huge television audience is about to become more aware of the issue of cybersquatting.

Just before Sunday’s kickoff of Super Bowl LI, television viewers will be treated to a cybersquatting-themed commercial starring actor John Malkovich discovering that the domain bearing his name is owned by another John Malkovich, who happens to be a fisherman promoting the “ULTIMATE Fishing Site!!”

In the commercial, Malkovich asks: “How is it that is taken?” and is told by an assistant that someone else has “snatched it.” Surprised that this could happen, he says, “But I’m him” and then references the fact that there’s even “a film about me being me.” (Cue ‘Being John Malkovich’ fans.)

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Topics: cybersquatters, domains


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