Trademarks and Brands

Changes Coming to Canadian Trademark Law in 2019

by T+B BLOG TEAM on Monday, 16 July, 2018

As we hit the halfway mark in 2018, it's a good time to note that sweeping changes to Canada's trademark law are expected to come into force early in 2019. Amendments to the "Trade-marks Act" include:

  • A date of first use will no longer be required.
  • The definition of a trademark will be broadened to include nontraditional items like smells, tastes, textures, and moving images.
  • Dividing trademark applications will be permitted.
  • A Declaration of Use will no longer be required.
  • The registration term will be change from 15 years to 10 years.
  • Canada will become a member of the Madrid Protocol and adopt the Nice Classification of goods and services.
  • Third party correspondence (i.e, Letters of Protest) will be permitted during prosecution. 
  • The government registration fee will be eliminated.
  • Registration fees for every classification will be introduced. 
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Topics: trademarks, Canada

Highlights of the Verisign Domain Name Industry Brief Q1 2018

by T+B BLOG TEAM on Wednesday, 11 July, 2018

US-based domain name and internet security company Verisign released its Q1 2018 report, "The Domain Name Industry Brief," which highlights trends in domain name registrations and includes key performance indicators.

Overall,domain name registrations are growing by approximately 3.2 million, or 1%, year over year. Check out these other interesting stats from the Q1 report:

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Topics: domains, domain management

Renaming Projects: Swaziland Changes Its Name

by T+B BLOG TEAM on Monday, 9 July, 2018

Renaming a brand, a product, or a company is a huge, complex project. Have you ever thought about what happens when a country undergoes a name change?

The African nation of Swaziland is doing just that. It was announced in April that Swaziland was changing its name to "eSwatini," which means "home of the Swazi people." The new name eSwatini isn't completely "new" — a lot of the residents already use it locally — but the renaming announcement made by the country's King Mswati III on his 50th birthday, during the country's celebrations marking 50 years of independence from Great Britain,reportedly caught many citizens by surprise.

According to an AFP news agency report, the king said: "African countries on getting independence reverted to their ancient names before they were colonized. So from now on the country will be officially be known as the Kingdom of eSwatini." He also cited another reason for the name change: "Whenever we go abroad, people refer to us as Switzerland."

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Topics: branding, naming

OECD Report: Italy Loses Billions to Counterfeits

by T+B BLOG TEAM on Thursday, 5 July, 2018

Sales of counterfeit Italian goods are taking a 1%–2% bite out of Italy's GDP, according to a recent OECD report. These counterfeit and pirated goods (including luxury handbags, watches, car parts, and more) are estimated to total over €35 billion in 2013 — nearly 5% of global Italian manufacturing sales. The report, "Trade in Counterfeit Goods and the Italian Economy," found that Italian companies lost more than €25 billion in sales.

Imports of fake products into Italy are also an issue — with more than €10 billion worth of products in 2013 mostly imported from China and Hong Kong. High-tech electronic, electrical and optical products were the sectors most affected, with clothing, footwear, and leather products following.

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Topics: Brand protection, counterfeits

ISPs Win UK Case on Website Blocking Costs

by T+B BLOG TEAM on Tuesday, 3 July, 2018

The UK Supreme Court ruled that internet service providers (ISPs) no longer have to pay the cost of blocking websites that breach trademarks. The court's unanimous ruling, against French luxury goods maker Cartier means that companies that want to enforce blocks against, for example, companies that sell counterfeit goods, must now pay "reasonable costs" to ISPs.

Calling the ruling "a potential landmark win," Mobile News notes that the ruling raises questions in the legal community about whether the same principle could apply to illegal downloads of copyrighted music.

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Topics: trademarks, counterfeits


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