Corsearch New gTLD Update: .CLUB, Donuts DPML Plus News, and More

by Robert Kriner on Friday, 16 June, 2017

This week’s update features news about .CLUB, DONUTS DPML PLUS, and a newly delegated gTLD.

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Topics: nGTLDs, domains

The Importance of Naming: How About “COVFEFE” As a Brand? Part 1

by Steve Anderson on Wednesday, 14 June, 2017

Interesting marks often come from unexpected places. Take the recent “COVFEFE” craze, based on an apparent typo in a tweet early May 31, 2017 by a certain “high profile” individual. In less than two weeks, there are now about 40 COVFEFE trademark applications filed worldwide, thousands of domains registered, and untold numbers of social media hits still happening around the clock.

Corsearch’s GeoMapping feature shows where known marks containing the term COVFEFE are currently filed throughout the world:

The COVFEFE mark is rapidly seizing the globe like a game of Risk®. We’re going to ignore COVFEFE’s humble origins for now and take a look at it from a pure “brand” perspective.

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Topics: brands, branding, trademark

Kellogg’s Opposes Australian Tennis Player’s ‘Special K’ Trademark

by T+B BLOG TEAM on Tuesday, 13 June, 2017

The opposition of American food manufacturer The Kellogg Company against the ‘Special K’ trademark filing of Australian tennis player Thanasi Kokkinakis had its first court hearing in Australia last week. The opposition was filed against TJ Kokkinakis Pty Ltd, a company run by the tennis player’s father.

TJ Kokkinakis Pty Ltd filed its Special K trademark registration in Australia in April 2015 in several classes, including clothing, racquet sports equipment, and sports competitions. According to World Intellectual Property Review, Kokkinakis and his former doubles partner, Nick Kyrgios, were often referred to as “the Special Ks” by the press.

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Topics: trademark

Corsearch New gTLD Update: .BOT, .STOCKHOLM, .AFRICA, .SHOP, and More

by Kate Reid on Friday, 9 June, 2017

This week’s update features news about .BOT, .STOCKHOLM, .AFRICA, .SHOP, and more.

Registry operator Amazon Registry Services, Inc. announced the launch schedule for its new gTLD .BOT as follows:

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Topics: nGTLDs, domains

More Trump Trademark News: Additional Chinese Approvals and “Covfefe” Takes Off

by T+B BLOG TEAM on Thursday, 8 June, 2017

Over the last month, the China Patent & Trademark Office has granted preliminary approval for additional trademarks for US President Donald Trump and his daughter, Ivanka, according to The New York Times. The applications for these newly approved trademarks were filed last year — Trump’s for catering services and his daughter’s for jewelry, wedding dresses, watches, and electronic devices.

President Trump’s number of trademarks in China now numbers nearly 90 registered and 28 that have been granted preliminary approval. Ivanka’s Chinese trademarks total 18, while five have received preliminary approval. CNN Money reports that Ivanka’s company, IT Collection LLC, has at least another 44 trademark applications pending review and approval in China.

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Topics: trademarks


The title says it all. This is a blog about trademarks and brands, expanding the expertise and resources you’ve come to expect from Corsearch. From expert research tips to the inside scoop on productivity solutions, join the conversation about trademarks and brands.

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