Over the last month, the China Patent & Trademark Office has granted preliminary approval for additional trademarks for US President Donald Trump and his daughter, Ivanka, according to The New York Times. The applications for these newly approved trademarks were filed last year — Trump’s for catering services and his daughter’s for jewelry, wedding dresses, watches, and electronic devices.
President Trump’s number of trademarks in China now numbers nearly 90 registered and 28 that have been granted preliminary approval. Ivanka’s Chinese trademarks total 18, while five have received preliminary approval. CNN Money reports that Ivanka’s company, IT Collection LLC, has at least another 44 trademark applications pending review and approval in China.
In related news, you may have read about Trump’s use of “covfefe” in a tweet recently — apparently a typo for the word “coverage.” Of course, it didn’t take long for trademark offices around the world to start receiving trademark applications for the “word.” The Boston Globe reports that the USPTO received at least nine applications “for ‘covfefe’ for products ranging from T-shirts in Florida, to coffee in Virginia and beer in California.”And in Sweden, entrepreneur/fashion designer Per Holknekt filed a trademark application for covfefe with the Swedish Patent and Registration Office. Holknekt said: "I've got my trademark radar switched on round the clock. I now own the EU rights for the perhaps most talked about word in the world right now. All the marketing has already been done by the media. It's superb."