Ever since a nonprofit organization called Donald J. Trump for President, Inc. first submitted a trademark application for “Make America Great Again” in 2012, there have been nearly 300 trademark applications filed with the USPTO for similar phrases, according to Time magazine.
Many of the MAGA-inspired phrases filed for trademarks follow two formats: either “Make [XYZ] Great Again,” or “Make America [Adjective] Again.” There’s “Make America Grate Again” for cheese graters, of course, along with “Make Jerky Great Again,” “Make America’s Grape Again,” and “Make Hip-Hop Timeless Again,” among others. Time reports that 42 of these trademark applications have been approved and 64 have been rejected or withdrawn.
It’s been pointed out in the media that Trump wasn’t the first to use the phrase “Make America Great Again.” It was used in the 1980s by Ronald Reagan’s presidential campaign, as seen on this campaign button:
The Time article also points out that there are two pre-Trump trademark applications for similar phrases, although neither are currently active: “Make Lunch a Meal Again” for frozen meals filed by Mars in 2003, and “Make Me Glo Again” for aquarium light bulbs filed by the Rolf C. Hagen Corp. in 2004.
Will the popularity of “Make America Great Again” continue into the future? Check out our earlier post about the evolution of Trump’s plans to trademark “Keep America Great” as his 2020 campaign slogan.