Seven new trademarks were granted by the Chinese government to US President Donald Trump's daughter Ivanka's fashion business. The trademarks cover a wide range of products, from books and housewares to textiles, snacks, and spices.
The new trademarks expand Ms. Trump’s growing trademark portfolio in China, which now totals 34. In June 2017, The New York Times reported that Ivanka had "17 registered trademarks and six that have won preliminary approval." At that same time, according to the Times, President Trump had"at least 89 trademarks registered" in China and "28 others that have won preliminary approval." Trademarks in China are registered three months after preliminary approval, barring any objections.
A statement from Abigail Klem, president of the Ivanka Trump brand, said the brand’s trademark protection efforts were part of its "normal course of business,” particularly in countries where trademark infringement is common. Klem said: “We have recently seen a surge in trademark filings by unrelated third parties trying to capitalize on the name and it is our responsibility to diligently protect our trademark.”
Other Chinese companies are trying to capitalize on the First Daughter's name. One company has registered "Yiwanka" — the Chinese translation of "Ivanka" — for feminine hygiene products. While another business, a wine company, has registered "Ivanka Trump" in both English and Chinese, writes the Times.
China's not the only international market for Trump-branded trademarks. Last year, we wrote about Trump trademarks in Mexico that cover construction, construction materials, hotels, hospitality and tourism, real estate, financial services, and insurance. Also, last year in Indonesia, according to CBS News, the Indonesian Directorate-General of Intellectual Property gave preliminary approval for trademarks to “Trump” and “Trump International” to the Trump Organization for education, conference facilities, model management, and online gambling, with more trademarks pending there.