New York Fashion Week started yesterday in New York City, so let’s take a look at what’s happening in
the world of fashion trademarks.
Swiss watch company Swatch has filed a notice of opposition with the USPTO to block fashion brand Michael Kors from registering a trademark for “Michael Kors Access” — the company’s new smartwatch, according to The Fashion Law. Kors’ recent USPTO filing in classes 9 and 14 extends to wearable tech designs and “watches and parts thereof.” Swatch is the owner of a trademark for Swatch Access, also in class 14.
Swatch claims the Kors trademark is “confusingly similar” to its own and will “cause confusion, or to cause mistake or to deceive.” The company has used the Swatch mark on watches for more than 30 years.In another recent dispute, German sportswear-maker Adidas filed a notice of opposition against automaker Tesla, Inc. when it attempted to register a three-horizontal-stripe logo for its Model 3 sedan that was similar to Adidas’ registered three-stripe logo. Law 360 reports that Tesla has now withdrawn the trademark applications that were the subject of Adidas’ notice of opposition.
And in an admitted stretch of the word “fashion,” we bring you an update on a trademark lawsuit over pet apparel. Last August, sports gear company Under Armour Inc. filed a trademark infringement suit against a Miami-based company that created dog clothing under the name Puppy Armour.
Silvo Schillen, the owner of S&O Innovations, the company behind Puppy Armour, said he started the brand in 2011 because his dog was sensitive to temperature changes, but he marketed the brand as athletic clothing for dogs.
Under Armour claimed its business was damaged by S&O’s unlawful use of its trademark.
In January, the companies filed a joint stipulation of dismissal without prejudice after reaching a settlement agreement. Puppy Armour now goes by the name Puppy Athletic Wear, although you can still see a few mentions of “Puppy Armour” that remain on the brand’s Facebook page.