ICANN has plans to publish its first gTLD Marketplace Health Index this summer as part of its broader ICANN Key Performance Indicator Dashboard (now in beta). The organization says the index “will analyze the overall health and diversity of the global gTLD marketplace.” Based on the proposal’s key performance indicators, the Health Index will examine metrics on gTLD renewal rates, new registrations, the incidence of data security breaches and UDRP and URS decisions, the number of registrars offering IDN registrations, the ratio of registrars to registrar “families,” and service-level compliance issues per TLD, among others.
The public comment period for the project just ended January 22 and ICANN says the comments it received will be used to help the gTLD Marketplace Health Index Advisory Panel develop the project roadmap.
How valuable could the gTLD Marketplace Health Index be? Robert Kriner, Corsearch’s Product Manager for Domain Management Services, says: “No one knows for sure until the data is published, but knowing which gTLDs are showing solid renewal rates and which are being dropped could certainly help brand owners make adjustments to their domain name strategies.” Plus, it could provide intellectual property attorneys with some valuable compliance data.
Another upside is the new insight it might uncover about marketplaces around the world. As Domain Name Wires writes, “Maybe the reports will show the behavior of the China gTLD marketplace and price or demand fluctuations over time, or provide the first indications of a growing demand in India.” We’ll have to wait and see and report back when the gTLD Marketplace Health Index is published.