Although Kanye West's trademark applications for Yeezy cosmetics and Yeezy dinnerware have long been abandoned, the latest ones he's filed are for "Yeezy Sound," which has inquiring minds asking whether this could be the rapper/producer/fashion designer's competitive play against Jay Z's streaming music platform Tidal. West reportedly left Tidal in July, claiming he was owed around $3 million.
Four trademark applications were filed with the USPTO for Yeezy Sound on November 2 by the rapper's company, Mascotte Holdings, Inc. The applications are in international classes 41 (including music and film production), 38 (music streaming, telecommunications, and more), 35 (retail stores and online services), and 9 (recordings and software used for managing the download and storage of audio and video files).
Time will tell whether this move signals a new business venture. MTV News points out: "One thing you quickly realize about Kanye is that he files a lot of trademarks, but rarely do they ever go anywhere: It’s almost as if Kanye wakes up, has an idea, and immediately calls his lawyers to get the process going no matter what."