If you’re old enough to remember the 1980s, you’ll likely remember the futuristic gull-winged car referred to as “the DeLorean.” Officially the car is the DeLorean DMC-12 and only about 9,000 cars were made by the DeLorean Motor Company between 1981 and 1982. Most people recognize it as the car driven by the Doc Brown character in the film ‘Back to the Future.’
Talk about reviving the DeLorean has been around for many years. A prototype for an electric version was released in 2011, then a launch was announced for 2017, and now the latest timeline for the release of a new model is 2019. DeLorean CEO Stephen Wynne told the Houston Chronicle: "We've got to build. … It's time."
While we await the introduction of the new DeLorean model, DeLorean Motor Company continues to operate its car restoration and retail business. It owns several trademarks for the name which also cover merchandise that it sells, including clothing, accessories, toys, etc. And, reports World Intellectual Property Review, the company has plans to expand further, into the luxury goods market.
Enter Elysian Cosmetics, a vegan makeup brand, that markets a “Delorean” branded makeup primer. The company filed a trademark application in international class 3 (cosmetics) in February 2017.
The DeLorean Motor Company has filed a claim in US District Court stating that the Elysian trademark application falsely claims that there is no likelihood of confusion between the two marks. DeLorean seeks injunctive relief, destruction of all infringing advertising material and inventory, and damages and profits.
Does this take you back in time?