Let’s face it—poring through data is tedious. People who have jobs where they have to comb through long linear lists of data—like trademark practitioners—endure hours of intense, painstaking work.
Data on its own doesn’t provide insights—it’s the way it’s gathered, organized, analyzed, and presented that gives it value. Whether it’s sports statistics, sales figures, or trademark registrations, data tells a story. Today, more and more organizations are using data visualization to tell their stories.
The human brain processes visuals 60,000 times faster than text and it’s more accustomed to processing images since most of the information that’s sent to our brains is visual. So it should come as no surprise that we’re able to make sense of data faster from an image.
Graphical displays of information are extremely helpful for data analysis and communication, even in the business of trademarks. All types of businesses rely on analytics to accelerate workflow and drive innovation, ensuring the importance of data visualization tools in the future.
Here are some of the main benefits of using data visualization:
- Easier to absorb information
Absorbing information faster makes you more productive and able to make more informed decisions.
- Uncover relationships and patterns
Unearthing hidden data and identifying connections helps you quickly spot important data correlations.
- Enables faster action
Opportunities and risks become more obvious when you’re presented with a visualization, enabling you to act on them faster
- Data manipulation
The ability to interact with data allows you to dive deeper, while customization using filters and tags helps pinpoint exactly the information you need.
- More effective communication
What better way to share information with colleagues and clients and instantly capture your audience with easy-to-understand, colorful imagery?
Corsearch, with its long tradition of creating innovative trademark research tools, has introduced two data visualization tools, Corsearch FOCUSTM and Trademark GeoMapping.
Corsearch FOCUSTM is a multidimensional way to review trademark research, which allows you to more easily study the relationship of individual potential conflicts to your mark. It lifts you above “data smog” and away from the serial review of trademark search — while making the process more exciting and even fun!
Trademark GeoMapping enables you to display and communicate clearance outcomes geographically during the trademark clearance process while viewing data in a geo-visual manner. You can display search results in Mark Mode or Country Mode to visualize where a mark is available, not available, at risk, etc. This map is a great communication tool to share with clients to show them visually how a mark fares in the clearance process on a multi-jurisdictional basis.
Both of these data visualization tools provide rich graphical representations that can help you take analysis to the next level. If you’d like to find out more about Corsearch FOCUS and Trademark GeoMapping, you can visit the Corsearch exhibit A1 at the INTA Annual Meeting, or register for information on Corsearch FOCUS here and Trademark GeoMapping here.