Just after losing to Floyd Mayweather Jr., in what was called “The Biggest Fight in Combat Sports History,” mixed martial arts fighter Conor McGregor finds himself in the midst of another type of fight — a trademark fight.
According to The Irish Times, McGregor is on his way to becoming the second-highest earning global sports star of 2017 and has filed trademark applications for several phrases in Ireland and with the European Union Intellectual Property Office (EUIPO).
In January, McGregor filed a EUIPO trademark application for his nickname, “The Notorious” and was blocked by two brothers who own a manufacturing company called the DPT Group, that makes pool tables. The DPT Group registered a trademark for Notorious Fightwear in 2009 in the UK, before McGregor emerged in world of mixed martial arts (MMA). The company also owns the website mmafightwear.net, where it has sold “combat sportwear” under the Notorious brand name for a decade.
McGregor’s run up against more trademark obstacles. He announced plans to sell an Irish whiskey called Notorious. It turns out that the EUIPO mark for “Notorious” for alcohol is owned by the Carlow Brewing Company, although no effort to block McGregor’s alcohol trademark has yet been recorded.
He’s also pursued trademark applications for the phrases “49-1” (he counted on beating Mayweather, we presume), “I Am Boxing,” “Mactalk,” and “ChampChamp,” referring to his two Ultimate Fighting Championship titles.
It looks like Mayweather not only won the fight, but he beat McGregor to the trademark application punch. Mayweather filed a trademark application for “50-0” last June, obviously optimistic about a extending his winning record in the fight against McGregor.