US military vehicle manufacturer AM General filed a lawsuit against the maker of the 'Call of Duty' branded video games, Activision Blizzard Inc., claiming that images of its High Mobility Multipurpose Wheeled Vehicle (HMMWV or HUMVEE) have been used for years in various titles in the video game series without its permission. The suit claims the infringing products have earned Activision more than $5 billion in revenue. Prior discussions regarding licensing fees were unsuccessful.
The AM General suit states that sales came "only at the expense of AM General and consumers who are deceived into believing that AM General licenses the games or is somehow connected with or involved in the creation of the games." The heavy vehicle manufacturer claims its trademarks and trade dress are featured not only in the games, but also on related merchandise. The company seeks compensatory, punitive and triple damages, along with an injunction against further use of the HUMVEE in any Activision products.
'Call of Duty: WWII,' the latest release in the series, racked up sales of $500 million in its first three days on the market, according to Fortune. And, as Automotive News reports, Activision claims to have sold a total of 250 million 'Call of Duty' games since 2003.