If you have an interest in both trademarks and the “big game” planned for this Sunday, February 4, 2018, you’ll be interested in these news stories.
NFL Properties LLC recently filed a lawsuit against Does 1–100 (as in “John Does”) to stop “large-scale, professional counterfeiters” from selling Super Bowl merchandise and tickets using NFL trademarks and logos. The suit was filed last week in Minnesota, the state where the game will be played, and seeks restraining orders to stop the production of counterfeits and police power to seize any counterfeits.
According to the lawsuit, there are about 180 companies that are officially licensed by NFL Properties to use NFL trademarks on products like apparel, souvenirs, and novelty items.
On the advertising front, brands like Avocados from Mexico, Coca-Cola, PepsiCo, Groupon, and Toyota, among others, are spending just over $5 million for 30-second advertising spots on TV on Sunday. You’ll see a slew of celebrities featured in the ads, from Game of Thrones’ Peter Dinklage facing off with Morgan Freeman, to Tiffany Haddish, Cindy Crawford, and Matt Damon. Last year’s biggest spender was Anheuser-Busch InBev at $35 million.
You can get a taste of the ads that have been released as of the writing of this post here.