Author's Posts

Loblaw’s Ziggy Brand Takes on Ziggy Wine in Trademark Opposition

by T+B BLOG TEAM on Tuesday, 25 April, 2017

Canadian supermarket Loblaws has been using the Ziggy brand in on a number of items in its stores since the 1970s and has owned the trademark covering bread and cakes, prepared meats and packaged foods, coffee, and restaurant services.

Enter 40 Knots Vineyard and Estate Winery, based on Vancouver Island, producers of Ziggy wine, named after the owner’s pet whippet. Ziggy, the dog, happens to be named after the Siegerrebe grape that is used in the production of the winery’s Ziggy Siegerrebe wine. The vineyard registered its Ziggy trademark in 2015.

Late last year, Loblaws filed an opposition to the vineyard’s Ziggy trademark registration. In an email statement to the CBC, a Loblaw spokesperson said the company has "no choice but to challenge any company, large or small, who wants to use our brand name for their product, particularly where that use may lead to customer confusion."

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Topics: trademark

Green Brands: Like the Song Says, “It’s Not Easy Being Green”

by T+B BLOG TEAM on Friday, 21 April, 2017

Earth Day is fast approaching on Saturday, April 22, so what better time to look at new research from Brand Keys that reports it’s getting harder for brands to communicate green messages.

Marketing Daily writes about the Brand Keys survey that is based on consumer perceptions of brand “greenness” not on a brand’s actual sustainability efforts. With consumer expectations rising significantly, only 25 companies scored high enough to be considered “green” brands, a big drop from last year’s survey where 40 brands made the list.

In fact, consumers’ emotional expectations of brands’ sustainability efforts are up 33%, according to Robert Passikoff, founder and president of Brand Keys. “People are paying attention to messaging, and they are not taking things at face value. Their expectations are very high.”

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Topics: brands

Kentucky Fried Chicken Cries ‘Foul’ on “Finger Lakin’ Good”

by T+B BLOG TEAM on Wednesday, 19 April, 2017

Last year, an individual who owns businesses in the Finger Lakes region of Upstate New York that include a farm market, a boat rental company, and a concierge service filed a trademark application for “Finger Lakin’ Good” in several international classes covering clothing, cheese, entertainment, beer and wine, and more.

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Topics: trademark

Irish Butter’s Spread to Wisconsin Blocked by Trademark Infringement Suit

by T+B BLOG TEAM on Monday, 17 April, 2017

The state of Wisconsin is known as "America's Dairyland," so how did it end up being in the center of a trademark case about . . . Irish butter?

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Topics: trademark

Beckham Family Brand Expands with Harper Beckham Trademark

by T+B BLOG TEAM on Friday, 14 April, 2017

Fashion designer and former Spice Girl Victoria Beckham has registered her daughter Harper’s name as a trademark in Great Britain and in the European Union, the BBC writes. The Harper Beckham trademarks cover a wide range of products, including toys, clothing, and beauty products, along with entertainment services. Victoria is named the holder of the trademark rights as Harper’s parent and guardian.

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Topics: trademark

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The title says it all. This is a blog about trademarks and brands, expanding the expertise and resources you’ve come to expect from Corsearch. From expert research tips to the inside scoop on productivity solutions, join the conversation about trademarks and brands.

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