How could we NOT write about the latest trademark applications for a celebrity child’s name? Or, in this case, make that children’s names.
Yes, the Carter twins have arrived. Beyoncé and Jay-Z had their twins recently (no one’s sure of their exact birthdate or their sex) and, as of yet, they haven’t officially announced the baby’s names. But some recent trademark applications may have spilled the beans on the little ones’ names.
One thing we know for sure is that BGK Trademark Holdings, LLC, the company that owns many Beyoncé trademarks, filed trademark applications for “Rumi Carter” and “Sir Carter” with the USPTO on June 26, 2017. We don’t know whether these are, in fact, the baby’s names. The trademark applications were in several classes—everything from clothing, to fragrances, entertainment services, baby products, and key chains.
According to TMZ, Rumi (full name: Jalal al-Din Rumi) “appears to be an homage to a 13th century Persian poet” and “sir” appears in one of his poems:
“Bring the pure wine of
love and freedom.
But sir, a tornado is coming.
More wine, we'll teach this storm
A thing or two about whirling.”
The Carters’ attempt to register a trademark for their first child, Blue Ivy Carter, faces a notice of opposition that was filed in May 2017 from an event planning company called Blue Ivy. You can catch up on all of the latest details on that ongoing case on IPWatchdog.
Update, July 14, 2017: Beyoncé shared the name of her twins on her Instagram account, CNN reports, with a photo captioned: "Sir Carter and Rumi 1 month today."