Interbrand's latest Best Global Brands ranking is out and Apple, Google, and Microsoft have been named the most valuable brands in 2017. Three newcomers joined the list for the very first time: Ferrari (at #88), Netflix (#78), and Salesforce.com (#84).
Apple's brand value grew by 3% over last year to $184.154 million, while Google's brand value jumped 6% to $141.703 million. Microsoft followed at #3, with double-digit percentage growth, followed in order amongst the Top Ten: Coca-Cola, Amazon, Samsung, Toyota, Facebook, Mercedes-Benz, and IBM.
Sixteen of the Top 100 brands came from the Automotive sector, with the Technology sector following close behind with 15 brands represented.
Facebook is in the #1 position of Top Growing Brands with 48% growth, followed by Amazon (29%), Adobe (19%), Adidas (17%), and Starbucks (16%). The industry sectors showing the most growth were Retail at 19%, Sporting Goods at 10%, Technology at 8%, Logistics at 7%, and Financial Services at 6%.
The Business of Fashion reports that Louis Vuitton, one of three LVMH-owned brands included in the Top 100, is the highest ranked luxury brand (#19). The only other company to land three spots in the Top 100 is Volkswagen with its own brand, along with Porsche and Audi.
According to an Interbrand press release, the ranking is based on three key components that contribute to a brand’s cumulative value:
- The financial performance of the branded products and services
- The role the brand plays in influencing customer choice
- The strength the brand has to command a premium price or secure earnings for the company
You can access the complete Interbrand Top 100 ranking and the report, which features a comprehensive analysis of growth, sector and industry trends at www.bestglobalbrands.com.