Imagine someone dressed as a town crier, scroll in hand, arriving at your office's reception desk. And then, as he starts to speak you realize the old English words being read from a scroll are actually a cease-and-desist!
That's what happened recently at the Modist Brewing Co. in Minneapolis, Minnesota. See for yourself:
Yes, that's an actor dressed in medieval garb hired by Anheuser-Busch to deliver a cease-and-desist to stop Modist's Dilly Dilly IPA, which it claims infringes its trademark for the phrase "Dilly Dilly." The phrase has been used by Anheuser Busch in ads for its Bud Light brand, like this one set at a medieval banquet:
According to LifeZette, Modist’s co-founder and chief manager, Eric Paredes said: “The visit was a complete surprise. We were expecting a C & D from them, given that ‘Dilly Dilly’ was trademarked with the USPTO under the Beer category.” He went on to say he was "impressed by the sense of humor and class with which they handled the situation.”
And if you watch the video all the way through, you'll notice that Anheuser-Busch also offered Modist two seats (urrr … "thrones") to the upcoming Super Bowl LII, which is being played nearby at the U.S. Bank Stadium in Minneapolis.