As LA Weekly wrote, if you had to choose one brand that best represents the Coachella Valley Music and Arts Festival “it’s probably Urban Outfitters.” You might know the look — flowing flowery dresses, floppy hats, dusty well-worn boots, some pale denim, etc., etc., etc. So it may not come as a surprise to learn that Urban Outfitter’s ‘Free People’ subsidiary sells clothing branded with . . . yes, the Coachella name.
And now Goldenvoice, the company that organizes Coachella has filed a trademark infringement suit in US Central District Court of California against Urban Outfitters. The lawsuit claims that Free People has been selling Coachella-branded merchandise, including a “Coachella Valley Tunic” which was described as “the quintessential summer musical festival piece to throw on and go with.” The company also markets a "Coachella Boot," "Coachella Mini Dress," and "Coachella Pocket Tank."
That’s not all. It turns out that Free People also markets a “Bella Coachella” line of products through third parties like Amazon, Zappos, and Macy’s. In addition, the suit claims that Urban Outfitters bought keyword ads on Google using the word “Coachella.”