Beyoncé-Inspired Beer Receives Cease-and-Desist from Singer

by T+B BLOG TEAM on Wednesday, 13 December, 2017

In the mood for a cool, crispy beer? A Biëryoncé, perhaps?

Well, you won't be able to get that particular brand much longer, thanks to Beyoncé. Brooklyn-based Lineup Brewing recently received a cease-and-desist letter from the singer demanding that it stop selling its "Beyoncé-inspired" pilsner.

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Topics: trademark

Judge Greenlights Dr. Seuss IP Claims in Star Trek Mashup Case

by T+B BLOG TEAM on Tuesday, 12 December, 2017

Last year, Dr. Seuss Enterprises (DSE) filed a complaint against the creators of a book entitled, 'Oh, The Places You'll Boldly Go' that was a mashup of Dr. Seuss and 'Star Trek.' At that time, the project was being crowdfunded on Kickstarter. The complaint claimed the Star Trek mashup "unabashedly misappropriates DSE's intellectual property to create the 'look and feel' of an authorized Dr. Seuss work."

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Topics: trademark, trademark infringement

Anheuser-Busch Delivers Cease-and-Desist Via Medieval Town Crier

by T+B BLOG TEAM on Thursday, 7 December, 2017

Imagine someone dressed as a town crier, scroll in hand, arriving at your office's reception desk. And then, as he starts to speak you realize the old English words being read from a scroll are actually a cease-and-desist!

That's what happened recently at the Modist Brewing Co. in Minneapolis, Minnesota. See for yourself:

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Topics: trademark, trademark infringement

Starbucks Loses Trademark Opposition in Singapore

by T+B BLOG TEAM on Tuesday, 5 December, 2017

Japan-based Morinaga Nyugyo Kabushiki Kaisha, known as Morinaga Milk, filed a trademark for the logo for its line of milk coffees in Singapore in 2013.

The black-and-white circular logo, branded "Mt. Rainier" includes an illustration of a mountain above the words "The Mountain of Seattle."

Seattle-based coffee company Starbucks filed an opposition claiming that the Mt. Rainier logo closely resembled its circular green-and-white mermaid logo, noting that the use of concentric circles were a key feature of the American coffee company's brand recognition. The Starbucks opposition also stated that the city of Seattle was closely associated to not only the company, but also to the coffee and café culture that is tied to the city it calls home.

Take a look at the two logos:

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Topics: trademark, trademark infringement

Brands Take Flight … in Space

by T+B BLOG TEAM on Monday, 4 December, 2017

Earlier this year, Anheuser-Busch announced plans to put Budweiser beer in space. During the announcement at the film and music festival SXSW, the company went into detail about some of the obstacles associated with putting beer in space, like brewing difficulties caused by lack of water, a decrease in taste due to tongue swelling that happens in space, and even the prevalence of those nasty "wet burps."

Despite these obstacles, Anheuser-Busch's plans will advance next week when Budweiser barley seeds and other beer ingredients ride into space aboard a SpaceX rocket on its way to the International Space Station. Upon arrival, the Budweiser deliverables will be used in experiments conducted aboard the station that will hopefully further the company's plans to eventually create beer on Mars.

A beer brand may not be the first brand you think of when you think "space," but there have plenty of space-related branding efforts over the decades. The first brand that may come to mind is the powdered orange-flavored beverage mix Tang. Although not invented specifically for use in space, it reached new heights of popularity when NASA used it on US astronaut John Glenn's 1962 Mercury flight and then on Gemini missions. Also back in 1962, Swiss watchmaker Omega's Speedmaster watch made it into space when it was worn by American astronaut Walter Schirra while he orbited the earth. Speedmasters were also on the wrists of astronauts Buzz Aldrin and Neil Armstrong when they made the first Moon landing in 1969.

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Topics: brands, branding


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