Say Goodbye to the Saab Car Brand: Products to Be Branded “NEVS”

by T+B BLOG TEAM on Tuesday, 28 June, 2016

National Electric Vehicle Sweden (NEVS), the Swedish-Chinese consortium that acquired most of bankrupt automaker Saab’s assets and subsidiaries from Saab AB, the aerospace company and truck manufacturer Scania AB—but not the trademark to the Saab name—has confirmed that it will use the NEVS name as its brand identity when its first vehicle rolls out in 2017.

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Topics: trademarks

KFC Being Sued for Using Spanish Version of “Finger-lickin’ Good”

by T+B BLOG TEAM on Monday, 27 June, 2016

A Santa Ana, California taqueria is suing fast food chain KFC for using the phrase “para chuparse los dedos” — which translates to “to suck the fingers” or “to lick the fingers.” Taqueria El Amigo claims it has been using the slogan in its logo since 1988 and first registered it as a trademark in 2007.

KFC, part of Yum! Brands, owns several trademarks for variations of its familiar “It’s finger-lickin’ good” tagline and applied for a trademark for “para chuparse los dedo” in 2015 but the application was rejected by the USPTO. The company has used the Spanish phrase in marketing campaigns aimed at the Hispanic community, like this one:

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Topics: trademarks

Mobile App Industry Growth Emphasizes Need for Trademark Screening

by T+B BLOG TEAM on Friday, 24 June, 2016

We read this on Mashable recently: “No, the app business isn’t dying.”

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Topics: trademarks

2016 Brand Anniversaries Update: More Congratulations Are in Order!

by T+B BLOG TEAM on Wednesday, 22 June, 2016

Thanks to some attentive T+B readers, we’ve got some important updates to our brand anniversaries post that we published earlier this year. We like to highlight brands that are celebrating important milestones each year and In our January 2016 blog post, we focused on celebrations for Sonic the Hedgehog, Nestlé, Jeep, M&Ms, the US National Park Service, BMW, Ducati, Coach, and Star Trek.

Here are some more brands that our readers pointed out are celebrating anniversaries in 2016 that also deserve recognition:

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New Corsearch Trademark Research Tool Highlighted in WIPR Interview

by T+B BLOG TEAM on Monday, 20 June, 2016

Corsearch FOCUS is the subject of a recent article in WIPR World Intellectual Property Review, featuring an interview of two Corsearch knowledge leaders — Steve Anderson, Director of Product Management for Trademark Solutions, and Steve Stolfi, VP of Global Sales & Strategic Partnerships. 

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Topics: trademarks

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The title says it all. This is a blog about trademarks and brands, expanding the expertise and resources you’ve come to expect from Corsearch. From expert research tips to the inside scoop on productivity solutions, join the conversation about trademarks and brands.

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