They say a picture’s worth a thousand words . . .
Last week, a new Chinese sportswear brand by the name of Uncle Martian launched its Weibo account debuting its logo and we’ll just state the obvious here — that logo looks very familiar.
Who’s behind this blatant rip-off of US-based Under Armour, Inc.? Uncle Martian is a new brand launched by a Chinese sports shoe manufacturer, Tingfei Long Sporting Goods Co. (廷飞龙体育用品有限公司).
The New York Times reports that a Tingfei Long executive said recently that the brand was going to be associated with “comfort, excellence and innovation” and aims to be a “high-profile” brand with “high standards.”
Under Armour is a known brand in China. The company’s hometown newspaper, The Baltimore Sun, reports that Under Armour sold $80 million worth of merchandise in China last year and expects that number to climb to $150 million this year.