Trademark Infringement Case Over NYC’s Famed Peter Luger Steak House

by T+B BLOG TEAM on Wednesday, 24 May, 2017

There’s almost always the same response to the question: “Where can I get the best steak in New York City?

The most common answer is “Peter Luger.” The famed Zagat Survey agrees—it has ranked the Peter Luger Steak House #1 among New York City steakhouses for 30 years in a row. There’s a lot of history behind the Brooklyn restaurant’s name and reputation which dates way back to 1887 when it first operated as Carl Luger’s Café, Billiards and Bowling Alley.

Imagine then a restaurant opening in the nearby state of Pennsylvania opening under the name Carl von Luger Steak and Seafood. The owner happens to have worked in the past at Peter Luger’s second New York location on Long Island, and also claims that “Carl” was the actual name of Peter Luger’s nephew. The restaurants website states:

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Names Matter: The Challenge of Naming Your Brand

by T+B BLOG TEAM on Monday, 22 May, 2017

Do names really matter? They do if you’re involved in trademarks, domains, or brand protection. And they’ve become extremely important in today’s complex trademark landscape.

Names are a face to the world. They’re often the first thing you read or hear about something new and they can act as a critical differentiator in a crowded market.

Anyone who’s ever worked on a naming project knows it is a challenging exercise. Although it normally begins as fun and creative, it quickly progresses toward finding answers to these more difficult questions:

  • Is it easily understood?
  • Is it unique?
  • Is it acceptable globally?

Let’s take a look at some of the most common naming challenges — several of them might be familiar to you:

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Topics: branding, names

Names Matter: Corsearch Features Dog-Naming App at INTA

by T+B BLOG TEAM on Sunday, 21 May, 2017

What’s in a name? Everything.

If your work involves trademarks, domains, or brand protection, you’re in the names business. And if you’re in the names business, you know that names matter.

And everything Corsearch does revolves around names.

As an engaging way to reinforce the message that “Names Matter,” Corsearch is featuring a dog-naming app at its booth at the INTA Annual Meeting in Barcelona, along with live guide dog training demonstrations.

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Data Visualization: A Picture Really is Worth a Thousand Words

by Steve Anderson on Friday, 19 May, 2017

Let’s face it—poring through data is tedious. People who have jobs where they have to comb through long linear lists of data—like trademark practitioners—endure hours of intense, painstaking work.

Data on its own doesn’t provide insights—it’s the way it’s gathered, organized, analyzed, and presented that gives it value. Whether it’s sports statistics, sales figures, or trademark registrations, data tells a story. Today, more and more organizations are using data visualization to tell their stories.

The human brain processes visuals 60,000 times faster than text and it’s more accustomed to processing images since most of the information that’s sent to our brains is visual. So it should come as no surprise that we’re able to make sense of data faster from an image.

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Topics: trademarks, trademark clearance

Auditing Your Domain Name Portfolio: Do You Know Where Your Domains Are?

by Brian Conchuratt on Wednesday, 17 May, 2017

If your answer to the question “Do you know where your domains are?” is “No,” don’t worry, you’re certainly not alone.

Domain names are inexpensive and easy to register, so it can be nearly impossible to enforce a consistent domain name acquisition strategy across your organization, especially one that serves to strengthen your IP portfolio.

A multitude of problems surrounding domain management can arise for a number of reasons:

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Topics: domains, domain management

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The title says it all. This is a blog about trademarks and brands, expanding the expertise and resources you’ve come to expect from Corsearch. From expert research tips to the inside scoop on productivity solutions, join the conversation about trademarks and brands.

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