New York Times Ends BuzzFeed's Use of ‘Too Lit for Print’

by T+B BLOG TEAM on Tuesday, 17 October, 2017

Media company BuzzFeed's new morning show 'AM to DM,' which streams live on Twitter, debuted last month using the slogan "All the news too lit for print."

Perhaps a clever take on a well-known phrase, using the word "lit" instead of "fit" (which if you don't know, "lit" means something that is "turned up" or "popping," according to Urban Dictionary)?

Well, the program's slogan wasn't considered clever by The New York Times, which has used the familiar motto "All the news that's fit to print" since 1896 and registered it as a trademark in 1958.

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Topics: trademark, trademark infringement

Iceland's Brand Value Grows at Record-Breaking Pace Thanks to 'Game of Thrones'

by T+B BLOG TEAM on Friday, 13 October, 2017

Fire and ice (and dragons) bring not just record numbers of viewers to HBO's hit television series 'Game of Thrones,' they also propelled Iceland to claim its place as the fastest growing country brand in Brand Finance's Nation Brands 2017 ranking.

Yes, thanks to 'Game of Thrones,' Iceland's brand value ranking flew skywards to a record 83% over last year — faster than any other country in the world. Plus, as the Nordic country's landscape has served as the locale of some of the TV series' most dramatic scenes, it's expected to continue "unrivalled growth in the near future” as tourism hits record numbers.

This year's study shows a "gradual shift of the global centre of gravity from West to East" according to David Haigh, CEO of Brand Finance plc. The top five country rankings are:

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Topics: brands

Corsearch New gTLD Update: .VIP, Donuts' Rightside Acquisition, and Uniregistry 2-Letter and Premium Domains

by Kate Reid on Friday, 13 October, 2017

This week's update includes news about .VIP, the Donuts acquisition of Rightside, and Uniregistry 2-letter and premium domains.

.VIP – Chinese Script IDNs Available in November
Registry operator MMX announced that on November 21, 2017, it will be possible to register Chinese Internationalised Domain Names (IDNs) under the TLD .VIP.

Donuts and Rightside DPML Update
Donuts registry successfully completed its acquisition of Rightside registry in July and has now provided an update on the DPML systems merger, scheduled for Quarter 2, 2018, outlining the four scenarios that apply to existing DPML customers, based on whether they have a Donuts DPML, a Rightside DPML, or both. 

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Topics: nGTLDs, domains

Is Uggs a Generic Name or Not?

by T+B BLOG TEAM on Wednesday, 11 October, 2017

The New York Times story gives credit to Oprah Winfrey for making the Australian footwear famous in the United States, but their origins go back to a surfer named Corky Carroll who brought a pair from Australia to California to sell to surfers to keep their feet warm.

Although the fleecy, comfy boots originated in Australia, the US trademark is owned by a company called Deckers, which is currently suing an Australian shoemaker for using the brand name on American shores.

Australians are strongly opposed to this trademark infringement case. An Australian senator likened the need for his country to protect "ugg" to brand protection efforts for champagne in France, port in Portugal, and sherry in Spain. And even Australia's prime minister, Malcolm Turnbull, has gotten involved, officially asking the Australian Embassy in Washington, DC to emphasize that in Australia the term "ugg" is generic.

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Topics: trademark infringement

Outdoor-wear Companies in Trademark Dispute Over Use of "Outsider"

by T+B BLOG TEAM on Friday, 6 October, 2017

American retailer L.L. Bean, known for selling outdoor clothing and gear is being sued for trademark infringement by KÜHL, another outdoor clothing retailer, over the use of the term "Outsider."

KÜHL sells a pair of pants called the Outsider and owns the trademark for the Outsider brand name registered in international class 25 for rugged outdoor clothing, namely, belts, bottoms, hats, jackets, pants, shirts, shorts, t-shirts, and tops. L.L. Bean started a rebranding effort earlier this year, which includes the launch of an advertising campaign using the slogan "Be an Outsider" (pictured below):

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Topics: trademark infringement


The title says it all. This is a blog about trademarks and brands, expanding the expertise and resources you’ve come to expect from Corsearch. From expert research tips to the inside scoop on productivity solutions, join the conversation about trademarks and brands.

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