Remember Slankets and Snuggies — “the blanket with sleeves”? Well, innovative blanket designs have made a comeback — this time with mermaid tails. Except there are a few competing brands, including “Blankie Tails” and another from the company that brought us Snuggies, called “Snuggie Tails.”
Hattie Peze, a self-proclaimed “chief mermaid enthusiast,” heads up Blankie Tails, which grew quickly into a multimillion-dollar business. The competing brand, Snuggie Tails, are a product of the company behind all of those “as seen on TV” products (Allstar Marketing Group LLC) that markets a wide range of products on television infomercials. Allstar filed a trademark registration for Snuggie Tails in April 2016, which Peze opposed. The Snuggie Tails manufacturer claimed that Peze’s competing “Blankie Tails” trademark was merely descriptive and not likely to confuse the public.