Remember the good old days of viral videos, before cats started playing keyboards . . . when animals did animal-like things, like the “Dramatic Chipmunk” and the Honey Badger? Remember “Honey Badger Don’t Care!” and “Honey Badger Don’t Give a Sh*t!”? (Note: That asterisk is ours.)
Well, it turns out the apathetic little Honey Badger apparently does care about something . . . and that “something” happens to be trademarks.
Christopher Gordon is the narrator of those Honey Badger videos and he registered “Honey Badger Don’t Care” with the USPTO, but It turns out he didn’t register the phrase “Honey Badger Don’t Give a Sh*t.” Why is that? As Techdirt points out: “You can probably chalk up the lack of a ‘Honey Badger Don’t Give a Sh*t’ trademark to the Patent and Trademark Office's general resistance to all things sweary.”