Wrigley Sues E-cigarette Maker for Trademark Infringement

by T+B BLOG TEAM on Wednesday, 26 July, 2017

American chewing gum and candy maker Wrigley is suing Chi-town Vapers for trademark infringement over its use of the names “Dbl Mint” and “Joosy Fruit” as e-cigarette liquids, along with using packaging that resembles its own packaging. Juicy Fruit (which made its debut first in 1893) and Doublemint (introduced in 1914) are two well-known Wrigley brands.

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Topics: trademark infringement

Canada Transfers Igloo Tag Logo and Trademark to Non-profit Art Foundation

by T+B BLOG TEAM on Monday, 24 July, 2017

As a way of providing further protection and support for Inuit art and artists in Canada, the iconic Igloo Tag trademark has been transferred from the Canadian Government’s Indigenous and Northern Affairs Canada office to the Inuit Art Foundation (IAF). As part of the planned four-year transition process, the Igloo Tag logo has now been updated to read “Inuit art” instead of “Eskimo art.”

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Topics: trademark

Reviving Old Brands: ZIMA Brand is Back!

by T+B BLOG TEAM on Friday, 21 July, 2017

Get out your Hammer pants and inflatable sneakers because that popular drink brand from the 1990s is back. ZIMA the clear, malt-based alcoholic beverage brand has returned!

The MillerCoors-produced “maltaholic” drink reached the height of popularity in the 1990s with more than 1 million barrels sold in 1994. But then sales began to tumble, slipping to 403,000 barrels in 1996, according to Slate, before the citrusy drink was discontinued in the United States in 2008.

So what’s behind the ZIMA brand comeback? The ZIMA website explains: “We’re here because you are, and you deserve to experience this thing, even if it’s just for one incredible zummer.” The company’s marketing manager at MillerCoorsPlus told Business Insider that "tons of people" have asked for Zima to return to the market.

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Topics: brands, branding

Corsearch New gTLD Update: Japanese IDN TLDs, .WHOSWHO, .SHOP, and More

by Kate Reid on Thursday, 20 July, 2017

This week’s update includes news about Japanese IDN TLDs, .WHOSWHO, .SHOP, and more.

Amazon Registry Japanese IDN TLDs – Change of Date for General Availability
Please note that the General Availability launch date for Amazon Registry Services, Inc.’s Japanese IDN TLDs, below, has been updated from July 30, 2017 to September 12, 2017 (14:00 UTC):

.書籍(.book in Japanese)
.クラウド(.cloud in Japanese)
.ファッション(.fashion in Japanese)
.食品(.food in Japanese)
.セール(.sale in Japanese)
.ストア(.store in Japanese)
.家電 (.consumerelectronics in Japanese)

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Topics: nGTLDs, domains

“Brandless” Brand Makes An Online Debut

by T+B BLOG TEAM on Tuesday, 18 July, 2017

Some of you might remember the generic food aisles that appeared in grocery stores in the 1980s. Or, perhaps you’ve seen the “No Name” brand sold at Loblaws in Canada? Well, now there’s a brand called “Brandless” selling household goods and food online — all at a price point of $3 or less.

California entrepreneur Ido Leffler came up with the idea for Brandless as a way of eliminating corporate markups on common household products. He took his idea to Tina Sharkey of Sherpa Foundry and together they launched what Fast Company writes is “a new landing point for a consumer who’s looking for quality and transparency, and eschews brand loyalty and the resulting choice overload familiar to anyone who’s ever stepped into a grocery store aisle.”

Sharkey told Fast Company: “There’s a generation of consumers now who don’t want their parents’ establishments, they don’t want their parents’ governments, they don’t want their parents’ industries, and they don’t want their parents’ brands.”

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Topics: branding


The title says it all. This is a blog about trademarks and brands, expanding the expertise and resources you’ve come to expect from Corsearch. From expert research tips to the inside scoop on productivity solutions, join the conversation about trademarks and brands.

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