World’s First Vanity gTLD Goes Live

by T+B BLOG TEAM on Tuesday, 24 May, 2016

The world’s first vanity gTLD went live earlier this month. The new gTLD, .richardli, is owned by Richard Li, a Hong Kong billionaire. He’s the first person to own a top-level domain that matches his name. (CircleID points out that another vanity TLD currently live is former New York City mayor Michael Bloomberg's .bloomberg, but that is only the billionaire's last name and is also the name of his company.)

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Topics: domains

Are You Pronouncing Brand Names Correctly?

by T+B BLOG TEAM on Wednesday, 18 May, 2016

UK-based plastic card-maker Oomph put together a fun infographic called, “Have You Been Pronouncing These 30 Brand Names Incorrectly?”

Many common brand names pepper the list of commonly mispronounced names, among them hazelnut spread Nutella, which is NOT pronounced “nuh-tell-uh.” It’s “new-tell-uh.” Duh.

Multinational retailer Ikea is commonly pronounced with a long “I” (eye-key-ah), but the correct pronunciation is “ih-key-yah.”

Those friends of yours that pronounce Porsche “por-sha” aren’t pretentious at all, they just know the German language and are absolutely correct. It’s not pronounced “porsh.”

One of the most challenging pronunciations seems to be the French luxury goods brand Hermès. Commonly mispronounced as “her-mee,” it’s correctly pronounced “air-mez.”

Shopping for some Miele appliances? Don’t ask the salesperson to see the “Mee-ell” dishwasher. The correct pronunciation is “Meal-uh.”

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Topics: brands

The World’s Most Expensive Domain Names

by T+B BLOG TEAM on Monday, 16 May, 2016

Business Insider recently compiled a list of the highest domain-only .com sales and it’s dominated by sex and gambling-related sites. Surprisingly, one of the Top 3 most expensive domains — — doesn’t even successfully load on your computer!

Once you get past the slew of sex-related domain names, Business Insider’s list includes a variety of industries, including toys, dating, clothing, and senior citizens. The list was compiled using DN Journal as its source.

Here’s a look at the list’s Top 3:

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Topics: domains

Dweezil Zappa Banned from Using “Zappa Plays Zappa” Name

by T+B BLOG TEAM on Thursday, 12 May, 2016

“Zappa Plays Zappa” is a catchy name, don’t you think?

It’s the name that Dweezil Zappa, son of the late musician Frank Zappa, gave to the musical tribute to his father that he’s been playing around the world for years. But now, due to a trademark dispute with the Zappa Family Trust, Dweezil’s summer tour will be called “Dweezil Zappa Plays Frank Zappa” which he admits doesn’t exactly roll off the tongue.

Dweezil says the name change was made “under duress.” You won’t even find any official Frank Zappa merchandise or images of his father in evidence on the tour, because that’s all under the control of a family trust. Luckily, he does still get to sing his father’s songs.

The New York Times recently detailed the trademark dispute underway between Dweezil and the family trust, which owns the rights to his father’s music and multiple Zappa trademarks. “My last name is Zappa; my father was Frank Zappa,” Dweezil told The Times. “But I am not allowed to use the name on its own. I’m not allowed to use a picture of him. I’m not allowed to use my own connection with him without some sort of deal to be struck.”

Up until her death in 2015, Dweezil’s mother Gail tightly managed rights to her late husband’s music and name. Earlier this year, The Times referred to Gail as a “fierce guardian of her husband’s business empire.” Upon her death, management of the trust fell to only two of the four Zappa children: Ahmet and Diva. The other two children, Dweezil and his sister Moon Unit are beneficiaries, but not trustees.

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Topics: trademarks

Applications Now Being Accepted For .Insurance Sunrise

by T+B BLOG TEAM on Monday, 9 May, 2016

fTLD Registry Services LLC has announced the launch schedule for its new gTLD .INSURANCE. This industry-specific domain offering will provide verified members of the global insurance community with an opportunity to uniquely showcase their services under the .INSURANCE top level domain.


Qualified Launch Program for Founders Opens

Qualified Launch Program for Founders Closes

Sunrise Opens

Sunrise Closes

Sunrise Type

Founders' Period Opens

Founders' Period Closes

General Availability

(00:00 UTC)

(23:59:59 UTC)

(00:00 UTC)

(23:59:59 UTC)

Start Date Sunrise
(first-come, first-served)

(00:00 UTC)

(23:59:59 UTC)

(00:00 UTC)


 Please note that the .INSURANCE TLD is restricted to verified members of the insurance community. In order to register a domain, registrants must qualify and meet the following criteria:

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Topics: nGTLDs


The title says it all. This is a blog about trademarks and brands, expanding the expertise and resources you’ve come to expect from Corsearch. From expert research tips to the inside scoop on productivity solutions, join the conversation about trademarks and brands.

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