A Smorgasbord of Recent Geographical Indication News

by T+B BLOG TEAM on Wednesday, 28 June, 2017

The EU has several geographical indications, like PDO (protected designation of origin) PGI (Protected Geographical Indication) that are similar to France’s AOC (appellation d'origine controlee). They all serve to protect the names of food and beverage products that come from a specific area, place, or country, like Champagne, feta cheese, Parma ham, and Cornish pasties.

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Topics: trademarks, names

Cyclist Greg LeMond Takes on Cybersquatters

by T+B BLOG TEAM on Tuesday, 27 June, 2017

Three-time Tour de France winner Greg LeMond won a restraining order against two cybersquatters who own 66 web addresses that use his name and the name of his carbon-fiber technology business, Grail.

According to the StarTribune, LeMond is suing marketer Frederick H. Stinchfield and his son, Frederick H. Stinchfield III, for $6.6. million. Among the websites operated by the Stinchfields are lemondgrail.com, grailcarbon.us.websites, and lemond industries.com (which features LeMond’s image, his name, and some “derogatory information”). The lawsuit notes that the Stinchfields own other domain names that are “associated” with public figures, like singer/songwriter Rihanna and former U.S. Congressman Anthony Weiner.

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Topics: cybersquatters, domains

The Importance of Brand Clearance: How About “COVFEFE” As a Brand? Part 2

by Steve Anderson on Thursday, 22 June, 2017

In our last installment, we put a critical eye to COVFEFE as a potential brand and attempted to deconstruct it in terms of potential meaning. In this installment, we’ll look at how COVFEFE would have fared had it been cleared as a potential brand in the fashion and food/beverage industries.

Using our visualization tool, Corsearch FOCUS, which determines phonetic and appearance-based similarity and relevancy algorithmically, let’s look at the preliminary clearance patterns for COVFEFE in the clothing and luxury goods industry. Corsearch FOCUS plots the mark on a radar-like visualization, giving an aerial view to pinpoint the most relevant data.

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Topics: brands, branding, names

Hershey Files Trademark Infringement Suit Against Hotel Using Founder’s Name

by T+B BLOG TEAM on Wednesday, 21 June, 2017

Hershey, Pennsylvania is the home of The Hershey Company, the chocolate company founded by Milton S. Hershey. It’s often called “Chocolatetown, USA.” The town and nearby area feature Hershey’s Chocolate World, The Hotel Hershey, the amusement park Hersheypark, Hersheypark Stadium, the Milton Hershey School for underprivileged children, Hershey Gardens, and the Penn State Milton S. Hershey Medical Center, among other Hershey-named venues.

Recently, a hotel opened in town called The Milton Hotel, named after the chocolate company’s founder. It’s website, miltonhotelhershey.com says: “The Milton Hotel Hershey is conveniently located at the intersection of Route 422 and Sipe Avenue, only two miles from Hersheypark and all of the major Hershey attractions . . .”

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Topics: trademark, trademark infringement

Kiss’ Gene Simmons Files Trademark Application for Hand Gesture

by T+B BLOG TEAM on Tuesday, 20 June, 2017

Some call it “the devil’s horns.” Others say it originated with Marvel superhero Spider-Man, as he shoots webs from his hand. While even more say it’s the American Sign Language gesture for “I love you.” And now, as reported by The Hollywood Reporter, co-leader singer of the group, Kiss, Gene Simmons has filed a trademark application with the USPTO for this:

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Topics: trademark

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